Mat Jerrett has joined Translation as creative director. He comes aboard to lead creative initiatives for Champs Sports and McDonald’s, kicking off his tenure with Champs’ back to school campaign, “Game Loves an Audience.” Jerrett is the latest in a spate of significant additions this year, which began in February with newly installed CCO John Norman, and includes ECDs Jay Berry and Marc d’Avignon, as well as creative duo Nick Sonderup and Andy Grant.
“I first met Mat at Wieden+Kennedy,” recalled Norman, “and even then it was clear he had a highly-developed creative vision. He’s made quite a name for himself since those days, and it has been a pleasure to watch his work continue to mature over the years.”
Jerrett joins Translation from Anomaly, where he served as lead creative director on the agency’s Converse account. Prior to that, he served as creative director at Sid Lee–overseeing their work for adidas Men’s Training–and as a sr. art director on Nike and Levis at Wieden+Kennedy.
Unlike most creative directors, who generally begin their careers with a focus on either copy or design, Jerrett started his career in film. He amassed a number of directorial credits before transitioning to the agency side–helming television spots for VCCP’s D&AD awarded UK Home Office campaign, fashion films for Victoria Beckham’s debut collection, and a number of projects in his native country for MTV Sydney.
