Passion Pictures and Red Bee Media have teamed with agency Rainey Kelly Campbell Roalfe/Y&R, London, to create an opening sequence to herald the BBC’s coverage of the upcoming London 2012 Summer Olympics. While the full-length 2 minute and 40 second piece has premiered on BBC1, it is not yet available online or elsewhere. Still, a trailer offers a healthy taste of the project’s animation artistry as directed by Passion’s Pete Candeland.
The concept centers on Stadium UK bringing the nation together to enjoy the BBC’s comprehensive coverage of the Summer Games. Viewers are taken on an epic cinematic journey across the U.K. showing how every corner of the country is involved in hosting the world’s greatest sporting event. Each U.K. locale is depicted as part of an enormous Olympic stadium; the locations provide the backdrop to CG character animation sequences of iconic Olympic events, such as the men’s 100 meters and women’s gymnastics. Imagery of the country-wide stadium brings all the locales and events together. Designed to be used across all the BBC’s television, radio and digital Olympic content, the film features specially commissioned music by Elbow.
Passion had been working on the ambitious project since January.
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More