Matt Bonin, formerly VP/integrated head of production at Crispin Porter + Bogusky, Boulder, Colo., will join effective Sept. 1 agency/production hybrid Trailer Park Inc. as senior VP, director of integrated production, a newly created position at the company, which consists of Trailer Park Entertainment, an entertainment marketing agency, and Trailer Park Studios, a division which services non-entertainment clients.
Bonin will be responsible for the strategic guidance and leadership of Trailer Park’s integrated production services spanning the areas of digital, design and film. The combined production departments total 200-plus staff serving a broad range of entertainment and non-entertainment clients.
Bonin helped to shape Crispin’s integrated production department and helped grow it to over 100+ employees. Work he has either produced or supervised has been awarded nearly every industry accolade, including the highly-coveted Cannes Cyber, Titanium and Grand Prix Lions. He’s worked on such clients as Burger King, Volkswagen, Microsoft and Domino’s. Earlier in his career, Bonin was a producer at Y&R New York and DDB.
“Brands have more consumer touch-points than ever . . . Internet, social media, broadcast, retail, mobile and more. Trailer Park’s full-scale, in house production capabilities represent an arsenal of creative tools at our fingertips. It allows us to meet the increased need for content at the pace of the digital marketplace. Trailer Park’s creative staff, combined with its state-of-the-art production facility, enables the agency to truly function real-time,” stated Bonin.
Trailer Park, owned by private equity group Lake Capital, is led by agency veteran Rick Eiserman. Clients include Netflix, Orbitz, 2K Games, Sony, MySpace, Viacom and Disney.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More