Trailer Park has acquired goodness Mfg., a creative and strategy boutique based in Venice, CA. Beginning next week, goodness Mfg will combine their staff with Trailer Park, an integrated communications and postproduction company with nearly 300 employees.
The combined agency will pursue advertising business under the goodness Mfg. banner with Trailer Park serving as the calling card for its entertainment clients (as it has since Trailer Park launched in 1994). The terms of the deal are undisclosed.
Founded by five former execs at Crispin Porter + Bogusky (CP+B), goodness Mfg. recently gained a higher profile based on its online campaign and website launch for Google’s Nexus One smartphone. Additional goodness Mfg. clients include LucasArts, Nestle and American Cancer Society.
Prior to forming goodness Mfg, the three creative leaders of the agency–Paul Keister, Tom Adams and Bob Cianfrone–were best known for their contributions to groundbreaking campaigns at CP+B such as Burger King’s Subservient Chicken, the anti-tobacco campaign Truth, IKEA’s Lamp, and the launch of MINI. The trio, who will continue to lead creative at the combined agency, find themselves reunited with former CP+B colleague Matt Bonin. Formerly VP/integrated head of production at CP+B in Boulder, Colo., Bonin came aboard Trailer Park last September as senior VP/director of integrated production.
“Traditionally, thinking and doing have been very separate entities in advertising. It’s that separation that creates wasted time and missed opportunities,” said goodness Mfg. executive creative director, Tom Adams. “With goodness Mfg. joining Trailer Park, it enables collaboration much earlier in the process. As a result, we get creative alignment sooner–ensuring the work goes to market faster. This is especially critical as communications evolve into hundreds of micro-interactions, not just one big campaign.”
Trailer Park CEO Rick Eiserman added, “As marketers look to new partners to ensure their brand communications are keeping pace with increasingly demanding consumers and an evolving media landscape, Trailer Park and goodness Mfg. are really well situated. Our ability to provide unparalleled creative and production capabilities, without all the inefficiencies of an old world model, is a game-changer.”
Eiserman cited Goodness’ consumer insights practice and creative talent coupled with Trailer Park’s offerings spanning digital, design, postproduction and advanced content. These combined resources, he said, facilitates the creation of relevant content across multiple platforms.
Fernanda Torres’ Oscar Nomination Has Made Her Brazil’s Carnival Muse
Brazil's Carnival muse this year isn't one of the divas or drum queens parading with the Rio de Janeiro samba schools. It's Fernanda Torres, who's competing for the best actress Oscar on Sunday.
The Oscars fall smack in the middle of Carnival, Brazil's largest celebration, which runs through Tuesday. During the five-day revelry, the rest of the universe usually fades into the background as Brazilians cut loose and indulge.
Not this year, and the keen focus on the Oscars speaks to Brazil's pride for its culture and desire to be recognized on the global stage.
"Just imagine, her winning the Oscar on Carnival Sunday. It'll be a double celebration," Clarissa Salles, 33, told The Associated Press while buying a replica Oscar statuette in Sao Paulo for her costume.
Torres is nominated for her performance as the lead in the Walter Salles-directed "I'm Still Here," which is also nominated for best picture and best international feature. Excitement around the awards has prompted TV Globo, Brazil's largest network, to resume live coverage of the ceremony after a five-year hiatus. It will forgo the nationwide airing of high-ratings Carnival parades, instead broadcasting the Oscars everywhere except Rio.
Bars and nightclubs across Brazil are organizing Oscar watch parties and results will even be shown on a big screen to the tens of thousands of spectators gathered at Rio's Sambadrome for the parades.
"Today, all of Brazil only thinks about this," President Luiz Inácio Lula da Silva said on his social media channels. "Everybody is cheering for 'I'm Still Here' and Fernanda Torres at the Oscars."
As far away as the Amazon, an Indigenous community in the Inhaa-be village promoted a screening of the film on Friday. With singing... Read More