Managing director Tracy Mays and executive producer Beth Aranda have teamed to launch original content company @LArge Productions. Mays’ last production company affiliation was as exec producer at The Sweet Shop which she joined in July 2011, leaving last year to freelance and consult before founding @LArge. Aranda is a veteran freelancer. The two had worked together at The Sweet Shop, developed a rapport there and now come together to form their own venture which is designed to fulfill clients’ creative needs from concept to execution. The @LArge resource-driven model includes a growing network of multifaceted talent spanning established and up-and-coming directors, and creatives.
Via @LArge, Mays and Aranda build a team tailored for each individual project. Mays said that @LArge was developed “to be a fluid creative partner at the point of entry that is most effective for each client.”
Aranda added, “In many instances, our collaboration involves ideation with a producer-led think-tank team that ultimately transitions to execution while with others it’s a matter of producing boards at the highest level with the right talent. We design and build the team around each unique need, rather than the traditional model of selling a director.”
@LArge Productions has deals with such directors as John Singleton, Jonathan David, and David Jellison in a non-exclusive collaboration. The company is producer and project driven, and Mays and Aranda collaborate with talent such as Matthew Rolston for creative direction/branding. @LArge is in the process of signing additional talent, including directors.
Mays has two decades of experience as an EP and bidding producer. During her career, she’s worked at such production companies as MJZ, Smuggler, Anonymous Content and Furlined. While at The Sweet Shop, she served as a member of the AICP West board. Aranda too has some 20 years under her belt as a producer of advertising, branded content and shorts. Among the work she’s produced are commercials for Samsung and Activision for 72andSunny, Hyundai for Innocean, Ford for Team Detroit, network promos for Bravo, The Today Show, and for HBO’s True Blood, as well as two films for Canon’s Beyond The Still series that premiered at Sundance.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More