CLIENT
Pentax Corporation.
PRODUCTION CO.
The Best Picture Show Company, Brisbane, Queensland, Australia.
John Stainton, director; John Stokes, DP; Justin Lyons, first assistant director; Judi Bailey, executive producer/producer. Shot on location in Beerwah, Queensland, Australia.
AGENCY
Thomas & Perkins Advertising, Denver.
Suzette McKinnon, associate creative director/art director; Martha Peck, associate creative director/copywriter; Carol Williams, executive broadcast producer; Lindsay Wakabayashi, broadcast producer.
EDITORIAL
Bob ‘n’ Sheila’s Edit World,
San Francisco.
Sheila Sweeney, editor.
POST
Bob ‘n’ Sheila’s Edit World.
Sheila Sweeney, online editor.
R!OT, Santa Monica.
Bob Festa, colorist.
AUDIO POST
Rocky Mountain Recorders, Denver.
Gannon Kashiwa, mixer.
MUSIC
Michael Boyd Music,
San Francisco.
Michael Boyd, composer.
SOUND DESIGN
Rocky Mountain Recorders.
Gannon Kashiwa, sound designer.
THE SPOTS
Two :30s feature Steve Irwin (The Crocodile Hunter) showcasing various Pentax products, including a compact digital camera, a weather-resistant point-and-shoot camera and a variety of binoculars. In "Subtitles," Irwin and his best mate, Wes, use a Pentax camera to take photos of Irwin with a python around his neck. Wes gets the shot, but seizes the opportunity to continue to take pictures, as Irwin is nearly choked by the huge snake. Irwin’s mumbled insults are shown in subtitles onscreen. In "Digital Snake Journey," the boys have fun taking photos of themselves and snakes with a Pentax digital camera.
Spots broke in November.