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    Toygar Bazarkaya Named CCO, Americas, At Havas Worldwide

    By SHOOTUpdated:No Comments3641 Views
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    Toygar Bazarkaya

    Matt Howell joins as global chief digital officer

    NEW YORK --

    Toygar Bazarkaya will join Havas Worldwide as chief creative officer for the Americas–a first for the creative agency network–and will focus on strengthening the agency’s creative capabilities and building a community among creative teams throughout North and South America. The new, dual-Americas role was prompted by Havas Worldwide’s desire to build a culture of collaboration, and will serve clients’ growing creative needs across both continents, as well as globally.

    Likewise, Matt Howell’s appointment as the new global chief digital officer supports a similar mission of collaboration, interlocking digital teams and perspectives across all global markets. 

    Bazarkaya joins Havas from BBDO New York, where he served as executive creative officer for nearly six years. Prior to that role, he was the chief creative officer of BBDO in Germany, where he brought the agency back into the creative rankings. While at BBDO, he led many brands such as Visa, Mercedes, Gillette, Campbell’s, MLB, American Red Cross, Dubai Tourism, and Dove Chocolate. His career also includes time at creative agencies such as Jung von Matt and Springer & Jacoby in Hamburg, DM9DDB in São Paulo, Mullen in Boston, and DDB New York. His work has won over 600 awards for his clients, including more than 20 Cannes Lions for a dozen brands.

    Howell is no stranger to the Havas network, having previously served as global chief digital officer for Arnold Worldwide beginning in 2011, and then for Havas Creative Group from 2012 to 2014. He is returning after spending the past year as partner at Vermonster LLC, a design and technology consultancy specializing in product development. Howell has extensive experience in digital marketing and strategy, including nearly three years as president of the creative agency Modernista! and over three years at R/GA, where he managed the Nike account, overseeing the creation of NIKEiD and Nike+.

    Howell and Bazarkaya will begin their new roles in the next month, be based in New York, and will report to global CEO Andrew Benett. 

    Category:News
    Tags:Havas WorldwideMatt HowellToygar Bazarkaya



    Review: Director Tyler Spindel’s “Kinda Pregnant”

    Wednesday, February 5, 2025

    We have by now become accustomed to the lengths some movie characters will go to keep a good comedy lie going. But it's still a special kind of feat when Amy Schumer, playing a baby-mad single woman who fakes a baby bump in "Kinda Pregnant," is so desperate to maintain the fiction that she shoves a roast turkey up her dress.

    You might be thinking: This is too ridiculous. The stuffing, alone. But if we bought "Some Like it Hot" and "Mrs. Doubtfire," I see no reason to quibble with the set-up of "Kinda Pregnant," a funny and often perceptive satire on motherhood, both real and pretend.

    "Kinda Pregnant," which debuted Wednesday on Netflix, is a kinda throwback comedy. Like "40-Year-Old Virgin" and "Wedding Crashers," you can basically get the movie just from its title.

    But like any good high-concept comedy, "Kinda Pregnant" is predominantly a far-fetched way for its star and co-writer, Schumer, to riff frankly on her chosen topic. Here, that's the wide gamut of pregnancy experience — the body changes, the gender reveal parties, the personal jealousies — all while mixing in a healthy amount of pseudo-pregnant pratfalls.

    It's been a decade since Schumer was essentially launched as a movie star in the 2015 Judd Apatow-directed "Trainwreck." But "Kinda Pregnant," which Schumer wrote with Julie Paiva, almost as adeptly channels Schumer's comic voice — the one that made the sketch series "Inside Amy Schumer" so great.

    The movie's opening flashes back to Lainey (Schumer) as a child playing with dolls and imagining herself a mother-to-be. So committed is she to the role that Lainey, in mock-labor, screams at her friend and then politely apologies: "Sorry, but the expectant mother often lashes out at her support system."

    But as... Read More

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