Independent, full-service branding and advertising agency Toth+Co has hired Kimberlee Eten as creative director. The move comes as the agency looks to expand its presence beyond fashion and retail, targeting a wider range of clients and brands.
Eten will be based in New York and lead creative teams in both New York and Boston.
Eten is no stranger to Toth+Co, having spent the earlier part of her career at the agency as design director from 2001-2011. During this time, Eten co-authored a book on design titled, “Fashion Icon: The Power and Influence of Graphic Design” with Toth+Co founder Mike Toth.
For the past seven years, Eten has been a creative director and brand consultant, specializing in the creation of entire brand experiences through her unique fluency and application of technology, design and creative. Throughout her career, she has worked with brands such as Coach, Michele Watch, Façonnable, Chris-Craft, Ghurka, Fisher-Price, Harvard University, Sperry and Swarovski.