The concept is portable entertainment built around you and that’s exactly what this TV spot delivers as a woman seated in a covered outdoor cafe sheltered from the pouring rain eventually gets wet in the virtual world after she touches her Zune unit screen, passing through the figurative hand-held looking glass portal. Once there, she is thrust into an offbeat video shoot in which she dances with a group of pink bunnies–the film crew is also comprised of pink rabbits.
Taking a break from the shoot into a nearby dressing room trailer, she encounters a gallery of photos. She decides to enter a photo of a concert; once there, she goes on stage and steps inside a snare drum, which takes her to an ocean. She dives into the drink, swimming amongst pink jellyfish.
Then from the inside looking out, she touches her Zune screen and returns to the cafe. The screen reveals various options such as music, videos, a picture gallery and radio. The spot ends with a website address, Zunejourney.net.
The spot is one of three in a campaign directed by Patrick Daughters of The Directors Bureau, Los Angeles, for agency T.A.G., a unit of McCann Worldgroup, San Francisco.
Melissa Culligan executive produced for The Directors Bureau, with Youree Henley serving as producer. The DP was Shawn Kim.
Contributors from GFX Animation, Seattle, includes creative director Will Hyde, animator David Holm, exec producer Robert Sanborn and producer Nate Barr.
Method Studios, Santa Monica, was the visual effects house, with a coterie of talent that included creative director Laurent Ledru, producer Luisa Murray, lead 2D artist Katrina Salicrup, 2D artists Miles Essmiller, Jan Cillers, John Roden, Kyle Obley and Sarah Eim, and 3D artists Chris Smallfield, Matt Wheeler, Sean Durnan and Felix Erquiza.
The T.A.G. team consisted of creative directors Geoff Edwards and Scott Duchon, art director Ben Wolan, copywriter Rick Herrera, director of broadcast Jan O’Malley and producer Ben Latimer.
Editor was Andrea MacArthur of Rock Paper Scissors, Los Angeles.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More