The concept is portable entertainment built around you and that’s exactly what this TV spot delivers as a woman seated in a covered outdoor cafe sheltered from the pouring rain eventually gets wet in the virtual world after she touches her Zune unit screen, passing through the figurative hand-held looking glass portal. Once there, she is thrust into an offbeat video shoot in which she dances with a group of pink bunnies–the film crew is also comprised of pink rabbits.
Taking a break from the shoot into a nearby dressing room trailer, she encounters a gallery of photos. She decides to enter a photo of a concert; once there, she goes on stage and steps inside a snare drum, which takes her to an ocean. She dives into the drink, swimming amongst pink jellyfish.
Then from the inside looking out, she touches her Zune screen and returns to the cafe. The screen reveals various options such as music, videos, a picture gallery and radio. The spot ends with a website address, Zunejourney.net.
The spot is one of three in a campaign directed by Patrick Daughters of The Directors Bureau, Los Angeles, for agency T.A.G., a unit of McCann Worldgroup, San Francisco.
Melissa Culligan executive produced for The Directors Bureau, with Youree Henley serving as producer. The DP was Shawn Kim.
Contributors from GFX Animation, Seattle, includes creative director Will Hyde, animator David Holm, exec producer Robert Sanborn and producer Nate Barr.
Method Studios, Santa Monica, was the visual effects house, with a coterie of talent that included creative director Laurent Ledru, producer Luisa Murray, lead 2D artist Katrina Salicrup, 2D artists Miles Essmiller, Jan Cillers, John Roden, Kyle Obley and Sarah Eim, and 3D artists Chris Smallfield, Matt Wheeler, Sean Durnan and Felix Erquiza.
The T.A.G. team consisted of creative directors Geoff Edwards and Scott Duchon, art director Ben Wolan, copywriter Rick Herrera, director of broadcast Jan O’Malley and producer Ben Latimer.
Editor was Andrea MacArthur of Rock Paper Scissors, Los Angeles.
Gene Hackman Died Of Heart Disease; Hantavirus Claimed His Wife’s Life About One Week Prior
Actor Gene Hackman died of heart disease a full week after his wife died from hantavirus in their New Mexico hillside home, likely unaware that she was dead because he was in the advanced stages of Alzheimer's disease, authorities revealed Friday. Both deaths were ruled to be from natural causes, chief medical examiner Dr. Heather Jarrell said alongside state fire and health officials at a news conference. "Mr. Hackman showed evidence of advanced Alzheimer's disease," Jarrell said. "He was in a very poor state of health. He had significant heart disease, and I think ultimately that's what resulted in his death." Authorities didn't suspect foul play after the bodies of Hackman, 95, and Betsy Arakawa, 65, were discovered Feb 26. Immediate tests for carbon monoxide poisoning were negative. Investigators found that the last known communication and activity from Arakawa was Feb. 11 when she visited a pharmacy, pet store and grocery before returning to their gated neighborhood that afternoon, Santa Fe County Sheriff Adan Mendoza said Friday. Hackman's pacemaker last showed signs of activity a week later and that he had an abnormal heart rhythm Feb. 18, the day he likely died, Jarrell said. Although there was no reliable way to determine the date and time when both died, all signs point to their deaths coming a week apart, Jarrell said. "It's quite possible he was not aware she was deceased," Jarrell said. Dr. Michael Baden, a former New York City medical examiner, said he believes Hackman was severely impaired due to Alzheimer's disease and unable to deal with his wife's death in the last week of his life. "You are talking about very severe Alzheimer's disease that normal people would be in a nursing home or have a nurse, but she was taking care... Read More