Harold Einstein of Station Film directed this spot which shows a man so obsessed with watching live sports on his mobile device that when he steps outside to pick up the delivered newspaper off his front lawn, he’s oblivious to the fact that a cougar has walked through the front door into his house.
Next we see the guy–wounded but still watching sports–being carried out on a stretcher into an ambulance. Unfortunately the paramedics too are watching live sports on their smartphones and don’t notice when their patient rolls away.
Turns out even the athletes being watched on mobile screens are also watching their own game via smartphone.
The premise of the campaign–which also includes the spots “Sports Dog” and “Mattress”–is simple: “When you have the most live sports, all you want to do is watch live sports.”
The campaign highlights XFINITY’s offering of faster Internet, 24-hour sports coverage and multiple-device compatibility. Agency is Goodby, Silverstein & Partners, San Francisco.
Director Kacper Larski Joins RSA Films For Spot Representation
RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garminโs โFenix 8โ (direct to brand), U.S. Army Reserveโs โHelperโ (DDB Chicago) and Bushmills Whiskeyโs โFollow No Oneโ (Mekanism). Heโs also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.
Larskiโs distinctive aesthetic emerged in one of his first projects, Land Roverโs โ68 Years Later,โ which won a Cannes Young Directors Award in 2016. Two years later, he directed the โGreatness is Rareโ campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.
โThe camera and film for me have always been about the ability to live 1,000 lives,โ Larski said. โStylistically, I want to transport viewers in whatever stories Iโm telling--a super athleteโs runnerโs high, a skierโs dream powder, a giantโs tale, even driving in space.โ
โKacper is one of the most exciting filmmakers Iโve seen over the last several years,โ said Luke Ricci, president, RSA Films US. โWhether itโs a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.โ
โJoining RSA is a dream come true,โ Larski said. โThe roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More