Harold Einstein of Station Film directed this spot which shows a man so obsessed with watching live sports on his mobile device that when he steps outside to pick up the delivered newspaper off his front lawn, he’s oblivious to the fact that a cougar has walked through the front door into his house.
Next we see the guy–wounded but still watching sports–being carried out on a stretcher into an ambulance. Unfortunately the paramedics too are watching live sports on their smartphones and don’t notice when their patient rolls away.
Turns out even the athletes being watched on mobile screens are also watching their own game via smartphone.
The premise of the campaign–which also includes the spots “Sports Dog” and “Mattress”–is simple: “When you have the most live sports, all you want to do is watch live sports.”
The campaign highlights XFINITY’s offering of faster Internet, 24-hour sports coverage and multiple-device compatibility. Agency is Goodby, Silverstein & Partners, San Francisco.
Review: Director-Writer Megan Park’s “My Old Ass”
They say tripping on psychedelic mushrooms triggers hallucinations, anxiety, paranoia and nervousness. In the case of Elliott, an 18-year-old restless Canadian, they prompt a visitor.
"Dude, I'm you," says the guest, as she nonchalantly burns a 'smores on a campfire next to a very high and stunned Elliott. "Well, I'm a 39-year-old you. What's up?"
What's up, indeed: Director-writer Megan Park has crafted a wistful coming-of-age tale using this comedic device for "My Old Ass" and the results are uneven even though she nails the landing.
After the older Elliott proves who she is — they share a particular scar, childhood memories and a smaller left boob — the time-travel advice begins: Be nice to your brothers and mom, and stay away from a guy named Chad.
"Can we hug?" asks the older Elliott. They do. "This is so weird," says the younger Elliott, who then makes things even weirder when she asks for a kiss — to know what it's like kissing yourself. The older Elliott soon puts her number into the younger's phone under the name "My Old Ass." Then they keep in touch, long after the effects of the 'shrooms have gone.
Part of the movie's problem that can't be ignored is that the two Elliotts look nothing alike. Maisy Stella plays the coltish young version and a wry Aubrey Plaza the older. Both turn in fine performances but the visuals are slowly grating.
The arrival of the older Elliott coincides with her younger self counting down the days until she can flee from her small town of 300 in the Muskoka Lakes region to college in Toronto, where "my life is about to start." She's sick of life on a cranberry farm.
Park's scenes and dialogue are unrushed and honest as Elliott takes her older self's advice and tries to repair... Read More