We are thrust into a wind tunnel where a motorcyclist is seated on his Ducati bike braving a continuous mighty gust in order to put the vehicle through its aerodynamic paces. A co-worker in a lab coat approaches the biker/tech person, posing the comical query, “Are you busy?”
He’s hoping to get the man perched on the Ducati to divert his attention to a bunch of papers which are the content of a tech manual that needs to be translated into Portuguese–by tomorrow.
The wind then gets hold of the papers, forcefully blowing them all about.
A voiceover intervenes that Ducati realizes the prudence of having Xerox manage all its global publications so that it can instead focus on building amazing bikes. This provides a smooth segue to the campaign slogan, “Xerox, ready for real business.”
Jim Jenkins of O Positive directed for Young & Rubicam, New York. Visual effects house was The Mill, New York.
Writers of “Conclave,” “Say Nothing” Win Scripter Awards
The authors and screenwriters behind the film โConclaveโ and the series โSay Nothingโ won the 37th-annual USC Libraries Scripter Awards during a black-tie ceremony at USCโs Town and Gown ballroom on Saturday evening (2/22).
The Scripter Awards recognize the yearโs most accomplished adaptations of the written word for the screen, including both feature-length films and episodic series.
Novelist Robert Harris and screenwriter Peter Straughan took home the award for โConclave.โ
In accepting the award, Straughan said, โAdaptation is a really strange process, youโre very much the servant of two masters. In a way itโs an act of betrayal of one master for the other.โ He joked that โYou start off with a book that you love, you read it again and again, and then you end up throwing it over your shoulder,โ crediting author Robert Harris for being โso kind, so generous, so open throughout.โ
In the episodic series category, Joshua Zetumer and Patrick Radden Keefe won for the episode โThe People in the Dirtโ from the limited series โSay Nothing,โ which Zetumer adapted from Keefeโs nonfiction book about the Troubles in Ireland.
Zetumer referenced this yearโs extraordinary group of Scripter finalists, saying โprojects like these reminded me of why I wanted to become a writer when I was sitting in USCโs Leavey Library dreaming of becoming a screenwriter. If you fell in love with movies, or fell in love with TV, chances are you fell in love with something dangerous.โ
Special guest for the evening, actress and producer Jennifer Beals, shared her thoughts on the impact of libraries. โIf ever you are at a loss wondering if there is good in the world,โ she said, โyou have only to go to a... Read More