We are thrust into a wind tunnel where a motorcyclist is seated on his Ducati bike braving a continuous mighty gust in order to put the vehicle through its aerodynamic paces. A co-worker in a lab coat approaches the biker/tech person, posing the comical query, “Are you busy?”
He’s hoping to get the man perched on the Ducati to divert his attention to a bunch of papers which are the content of a tech manual that needs to be translated into Portuguese–by tomorrow.
The wind then gets hold of the papers, forcefully blowing them all about.
A voiceover intervenes that Ducati realizes the prudence of having Xerox manage all its global publications so that it can instead focus on building amazing bikes. This provides a smooth segue to the campaign slogan, “Xerox, ready for real business.”
Jim Jenkins of O Positive directed for Young & Rubicam, New York. Visual effects house was The Mill, New York.
Stars Among Those Who Lost Their Homes In L.A. Area Fires; Jamie Lee Curtis Pledges $1M To Relief Effort
Fires burning in and around Los Angeles have claimed the homes of numerous celebrities, including Billy Crystal, Jeff Bridges, and R&B star Jhené Aiko, and led to sweeping disruptions of entertainment events. Three awards ceremonies planned for this weekend have been postponed. Next week's Oscar nominations have been delayed. And tens of thousands of Angelenos are displaced and awaiting word Thursday on whether their homes survived the flames — some of them the city's most famous denizens. Thousands of structures have been destroyed but damage assessments are just beginning. More than 180,000 people are also under evacuation orders in the metropolitan area, from the Pacific Coast inland to Pasadena, a number that continues to shift as new fires erupt. Late Wednesday, a fire in the Hollywood Hills was scorching the hills near the famed Hollywood Bowl and Dolby Theatre, which is the home of the Academy Awards. That fire had been largely contained without damage to Hollywood landmarks. Here are how the fires are impacting celebrities and the Los Angeles entertainment industry: Stars whose homes have burned in the fires Celebrities like Crystal and his wife, Janice, were sharing memories of the homes they lost. The Crystals lost the home in the Pacific Palisades neighborhood that they lived in for 45 years. "Janice and I lived in our home since 1979. We raised our children and grandchildren here. Every inch of our house was filled with love. Beautiful memories that can't be taken away. We are heartbroken of course but with the love of our children and friends we will get through this," the Crystals wrote in the statement. After her learning her Pacific Palisades home was lost in the fires, Melissa Rivers says she was... Read More