We are thrust into a wind tunnel where a motorcyclist is seated on his Ducati bike braving a continuous mighty gust in order to put the vehicle through its aerodynamic paces. A co-worker in a lab coat approaches the biker/tech person, posing the comical query, “Are you busy?”
He’s hoping to get the man perched on the Ducati to divert his attention to a bunch of papers which are the content of a tech manual that needs to be translated into Portuguese–by tomorrow.
The wind then gets hold of the papers, forcefully blowing them all about.
A voiceover intervenes that Ducati realizes the prudence of having Xerox manage all its global publications so that it can instead focus on building amazing bikes. This provides a smooth segue to the campaign slogan, “Xerox, ready for real business.”
Jim Jenkins of O Positive directed for Young & Rubicam, New York. Visual effects house was The Mill, New York.
Martin Scorsese On “The Saints,” Faith In Filmmaking and His Next Movie
When Martin Scorsese was a child growing up in New York's Little Italy, he would gaze up at the figures he saw around St. Patrick's Old Cathedral. "Who are these people? What is a saint?" Scorsese recalls. "The minute I walk out the door of the cathedral and I don't see any saints. I saw people trying to behave well within a world that was very primal and oppressed by organized crime. As a child, you wonder about the saints: Are they human?" For decades, Scorsese has pondered a project dedicated to the saints. Now, he's finally realized it in "Martin Scorsese Presents: The Saints," an eight-part docudrama series debuting Sunday on Fox Nation, the streaming service from Fox News Media. The one-hour episodes, written by Kent Jones and directed by Elizabeth Chomko, each chronicle a saint: Joan of Arc, Francis of Assisi, John the Baptist, Thomas Becket, Mary Magdalene, Moses the Black, Sebastian and Maximillian Kolbe. Joan of Arc kicks off the series on Sunday, with three weekly installments to follow; the last four will stream closer to Easter next year. In naturalistic reenactments followed by brief Scorsese-led discussions with experts, "The Saints" emphasizes that, yes, the saints were very human. They were flawed, imperfect people, which, to Scorsese, only heightens their great sacrifices and gestures of compassion. The Polish priest Kolbe, for example, helped spread antisemitism before, during WWII, sheltering Jews and, ultimately, volunteering to die in the place of a man who had been condemned at Auschwitz. Scorsese, who turns 82 on Sunday, recently met for an interview not long after returning from a trip to his grandfather's hometown in Sicily. He was made an honorary citizen and the experience was still lingering in his mind. Remarks have... Read More