Ulf Johansson of Smith and Jones Films directed this offbeat spot which introduces us to John, a puppet, who is facing the moment every puppet dreads–being told that he can’t eat Wheat Thins. The bringers of bad news are two doctors who try to explain to John that he needs to no longer think about Wheat Thins.
But their professional advice is to no avail as John runs to his bed where he has a box of Wheat Thins stashed. He shovels the cracker treats into his mouth but clearly can’t chew or digest them. Still he repeatedly tries until the doctors have no alternative but to tie John to his bed.
Creative came from agency BEING New York.
Category:Top Spot of the Week
Bill Condon, Jennifer Lopez Unveil “Kiss of the Spider Woman” At Sundance
A lavish, MGM-style musical is not typical Sundance Film Festival fare. But Sunday night Bill Condon brought such a creation—well, part of one—to Park City, Utah, with his adaptation of "Kiss of the Spider Woman," starring Jennifer Lopez.
Audiences broke out in spontaneous applause during the screening for Lopez's song and dance numbers. She plays an old Hollywood screen siren in a movie-within-the movie. The packed Eccles Theater also gave Lopez, wearing a glittery spiderweb themed frock, a standing ovation after the show.
"I've been waiting for this moment my whole life," Lopez said.
The story, which revolves around the conversations between two cellmates in an Argentine prison, was first a novel by Manuel Puig in 1976 and has been adapted for stage and screen over the years. A 1985 film adaptation starred William Hurt and Raul Julia. Hurt won an Oscar for his performance. On Broadway, it won multiple Tony Awards.
Condon wrote and directed this new version, which is seeking a distributor. Diego Luna plays an imprisoned revolutionary Valentin Arregui, whose new cellmate Luis Molina (Tonatiuh) loves movies, celebrity and glamour and enthusiastically recounts the story of a favorite movie musical, called "Kiss of the Spider Woman" to Valentin, giving them and the audience a break from their bleak reality.
While the film has memorable moments of escapist spectacle, it also delves into serious topics of gender identity. Molina tells Valentin that they don't feel like a man or a woman—which Valentin finds odd at first but grows to understand.
Before the screening, Condon said that one of the things the movie is about is "the attempt to bridge the incredible differences that separate us so often." He quoted President... Read More
MySHOOT Profiles
Add A Comment