The creative brief: How can we tease people with the looks of the all-new Volvo S60 without showing the car?
The brief response: Volvo decided to invite only one person to be the first to preview the car. That person was Turkish painter, Eşref Armağan, who would share his experience of the car with the world from a unique perspective, as he’s been blind since birth.
By feeling the car alone, he was able to sketch his impression of it, completing a series of detailed drawings and a painting of the final car, complete with shading and perspective.
This short film was directed by Paul Shearer of Great Guns, London, for Euro RSCG 4D, Amsterdam, follows Armağan’s experience from the moment he arrives at Volvo headquarters in Gothenburg, Sweden, to the moment he reveals his final painting several days later.
The DP was David Griffiths. Editor was Andy Phillips of The Chophouse, London.
Martin Scorsese On “The Saints,” Faith In Filmmaking and His Next Movie
When Martin Scorsese was a child growing up in New York's Little Italy, he would gaze up at the figures he saw around St. Patrick's Old Cathedral. "Who are these people? What is a saint?" Scorsese recalls. "The minute I walk out the door of the cathedral and I don't see any saints. I saw people trying to behave well within a world that was very primal and oppressed by organized crime. As a child, you wonder about the saints: Are they human?" For decades, Scorsese has pondered a project dedicated to the saints. Now, he's finally realized it in "Martin Scorsese Presents: The Saints," an eight-part docudrama series debuting Sunday on Fox Nation, the streaming service from Fox News Media. The one-hour episodes, written by Kent Jones and directed by Elizabeth Chomko, each chronicle a saint: Joan of Arc, Francis of Assisi, John the Baptist, Thomas Becket, Mary Magdalene, Moses the Black, Sebastian and Maximillian Kolbe. Joan of Arc kicks off the series on Sunday, with three weekly installments to follow; the last four will stream closer to Easter next year. In naturalistic reenactments followed by brief Scorsese-led discussions with experts, "The Saints" emphasizes that, yes, the saints were very human. They were flawed, imperfect people, which, to Scorsese, only heightens their great sacrifices and gestures of compassion. The Polish priest Kolbe, for example, helped spread antisemitism before, during WWII, sheltering Jews and, ultimately, volunteering to die in the place of a man who had been condemned at Auschwitz. Scorsese, who turns 82 on Sunday, recently met for an interview not long after returning from a trip to his grandfather's hometown in Sicily. He was made an honorary citizen and the experience was still lingering in his mind. Remarks have... Read More