On the heels of its Super Bowl commercial “The Dog Strikes Back,” Volkswagen broke this spot which focuses on safety. But like the Big Game ad, “Sacrifice” delivers its message with humor as we are introduced to a mother who is inexplicably driving a cheesy, somewhat sleazy green street racer, from which is blasting inescapable hip-hop music.
She loads her groceries into her tricked out green ride as we can’t help but think she is the antithesis of what she’s driving.
An explanation comes when she arrives home and swaps her car keys with her daughter’s “hip” boyfriend who’s driving her Volkswagen Tiguan. Turns out mom wants to make sure her daughter is safe and secure when on a date with her guy pal.
Simon McQuoid of Imperial Woodpecker directed for Deutsch LA.
Justin Baldoni Sues Blake Lively and Ryan Reynolds For $400M As “It Ends With Us” Fight Continues
"It Ends With Us" actor and director Justin Baldoni has sued his co-star Blake Lively and her husband, "Deadpool" actor Ryan Reynolds, for defamation on Thursday in the latest step in a bitter legal battle surrounding the dark romantic drama.
Baldoni's suit seeks at least $400 million for damages that include lost future income. The lawsuit from Baldoni and production company Wayfarer Studios, which also names publicist Leslie Sloane as a defendant, comes about two weeks after Lively sued Baldoni and several others tied to the film, alleging harassment and a coordinated campaign to attack her reputation for coming forward about her treatment on the set.
That lawsuit came the same day that Baldoni sued the New York Times for libel, alleging the paper worked with Lively to smear him.
The new lawsuit filed in federal court in New York says the plaintiffs did not want to file the suit, but that Lively "has unequivocally left them with no choice, not only to set the record straight in response to Lively's accusations, but also to put the spotlight on the parts of Hollywood that they have dedicated their careers to being the antithesis of."
An email seeking comment from Sloane, whose PR company represents both Lively and Reynolds, was not immediately answered.
The two actors are also both represented by agency WME, which dropped Baldoni as a client after Lively filed a legal complaint that was a precursor to her lawsuit and the Times published its story on the fight surrounding the film.
The surprise hit film based on the novel by Colleen Hoover has made major waves in Hollywood and led to discussions of the treatment of female actors both on sets and in media.
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