Noam Murro of Biscuit Filmworks directed this spot which shows a young couple leaving the hospital and putting their new baby in a carseat nestled in the backseat of their VW Jetta. Just when they are pulling away from the hospital curb, a van cuts in front of the Jetta, barely missing it.
In those microseconds before that near miss, we see the baby’s brief life flash before his eyes, replete with snippets of what we saw earlier when mom and dad brought him out to the Jetta.
Thankfully, everyone is fine as a voiceover relates, “If your life flashes before your eyes, make sure it’s in an IIHS top safety pick, the Volkswagen Jetta. That’s the power of German engineering.
Agency is Deutsch LA.
India’s Official Oscar Entry, Which Failed To Make The Cut, Tops Bollywood Awards Show With 10 Wins
The film that was submitted as India's official Oscar entry but failed to make the final list of nominees has swept the International Indian Film Academy Awards, which recognize outstanding work in the country's film industry.
Director Kiran Rao's critically acclaimed "Laapataa Ladies" — renamed "Lost Ladies" for its Oscar campaign — emerged as the biggest winner at the 2025 IIFA Awards, bagging 10 wins, including best picture and best direction.
The 2023 comedy is about two veiled brides who are accidentally swapped during a train ride, and tackles issues of patriarchy and gender roles, a shift from decades of male-centered mainstream Indian movies.
"It's a rare privilege to win an award for a film like 'Laapataa Ladies.' It's been a wonderful night. It's a rare privilege to make a film like this," Rao said in her acceptance speech.
Rao's film — a rare departure from most Bollywood films, which typically feature song-and-dance routines, violence and melodrama — also won in categories for best story, best screenplay and best actress in a leading role.
The annual ceremony of IIFA began in the western city of Jaipur on Saturday and concluded Sunday.
Indian cinema's most recognizable names took part in the glitzy event and Bollywood superstar Shah Rukh Khan and actor Shahid Kapoor were among those who performed at the ceremony. The event was hosted by veteran director and producer Karan Johar and actor Kartik Aaryan.
The awards show also presents an opportunity for Indian celebrities to showcase their fashion, and this year was no exception. Notable figures such as Madhuri Dixit, Katrina Kaif and Kareena Kapoor Khan displayed their fashion choices on the green carpet.
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