A woman is about to jump out of the house and take the kids for some fast food. Upon opening her front door, she sees a blacksmith from yesteryear at her stoop. He holds a disconnected drive-thru restaurant squawk box in his hand. “Looking for this?” he asks rhetorically.
He then offers an option to fast food in the form of a skillet in which resides a box of Kraft Velveeta Cheesy Skillets.
Next we see him holding her hands, guiding her as she cooks up dinner in his skillet. There’s even a pair of extra hands in the scenario which adds to the tongue-in-cheek feel of the spot.
He helps her pour Velveeta–a.k.a. “liquid gold”–over the entree of noodles and ground beef in the skillet. The magical “liquid gold” smites the quandary of preparing a delicious dinner with an economy of time and effort. Indeed this blacksmith knows the value of the skillet in a campaign in which he asks us to embrace the open flame and wield the power of the skillet to feed our families.
This comedic campaign was directed by Martin Granger of Moxie Pictures for Wieden+Kennedy, Portland, Ore.
Supreme Court Upholds Law Banning TikTok If It’s Not Sold By Chinese Parent Company ByteDance
The Supreme Court on Friday unanimously upheld the federal law banning TikTok beginning Sunday unless it's sold by its China-based parent company, holding that the risk to national security posed by its ties to China overcomes concerns about limiting speech by the app or its 170 million users in the United States. A sale does not appear imminent and, although experts have said the app will not disappear from existing users' phones once the law takes effect on Jan. 19, new users won't be able to download it and updates won't be available. That will eventually render the app unworkable, the Justice Department has said in court filings. The decision came against the backdrop of unusual political agitation by President-elect Donald Trump, who vowed that he could negotiate a solution and the administration of President Joe Biden, which has signaled it won't enforce the law beginning Sunday, his final full day in office. Trump, mindful of TikTok's popularity, and his own 14.7 million followers on the app, finds himself on the opposite side of the argument from prominent Senate Republicans who fault TikTok's Chinese owner for not finding a buyer before now. Trump said in a Truth Social post shortly before the decision was issued that TikTok was among the topics in his conversation Friday with Chinese leader Xi Jinping. It's unclear what options are open to Trump once he is sworn in as president on Monday. The law allowed for a 90-day pause in the restrictions on the app if there had been progress toward a sale before it took effect. Solicitor General Elizabeth Prelogar, who defended the law at the Supreme Court for the Democratic Biden administration, told the justices last week that it's uncertain whether the prospect of a sale once the law is in effect could... Read More