Bringing humanity to the wireless industry is a tall order. But up to the stature-challenged scenario is Publicis & Hal Riney, San Francisco, with “Fish,” which creates on dry land an open-air aquarium replete with giant fish balloons, and a generous sprinkling of bubbles and sound effects.
We see fish floating down a street, a building yields a giant octopus, a car becomes coral as people look about in amazement. It’s a deep see adventure on terra firma.
“The world is full of things to share,” relates a voiceover as the floating parade turns into a block party. “That’s why only U.S., Cellular has free incoming calls, text and pics.”
Garth Davis of bicoastal Anonymous Content directed “Fish.”
The Publicis & Hal Riney team included chief creative officer Roger Camp, associate creative director/art director Rich North, associate creative director/copywriter Adam Koppel, sr. VP/director of integrated production David Verhoef and producer Sara Krider.
Dave Morrison was exec producer/head of commercials for Anonymous, with SueEllen Clair as head of production and Karen Sproul as producer. The DP was Ellen Kuras.
Tentacle artist was Filthy Luker.
The Mill, Los Angeles, handled post and visual effects. Lead VFX/Flame artist was Bill Higgins with Mike Plescia as Flame artist and Stefan Coory as shoot supervisor. Sue Troyan exec produced for The Mill with Krystina Shales serving as post producer.
Kirk Baxter of Rock Paper Scissors, Santa Monica, was the editor.
Colorist was Matt Turner of bicoastal Company 3.
Music house was Level 2 Music
Jeff Fuller of Eleven, Santa Monica, was audio post mixer.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More