Continuing the campaign that features worlds made out of cardboard, “Storm” starts out on a man at his desk whose world is about to be turned upside down by a massive cardboard tidal wave that crashes through a nearby window.
But rather than be lost and swallowed in the deluge, he accesses his laptop computer through which he can log onto The UPS Store as a voiceover intones, “When you can print from anywhere, you can overcome anything.”
Soon a cardboard helicopter is hovering above, from which descend two cardboard UPS rescue workers who provide our cardboard protagonist with a water craft fashioned from a cardboard table, powered by a Rolodex-like motor.
Sure enough, our apparent victim has become master of the cardboard waves, navigating himself out of the storm and into the promised land of sunshine.
A mix of modeling, CG and other animation disciplines went into the creation of the spot directed by Psyop of the studio Psyop for agency Doner, Newport Beach, Calif. The live-action portion of the spot was directed by Tom Routson from Tool of North America.
The Doner ensemble included chief creative officer Rob Strasberg, creative directors Jimmy Kollin and Karen Cathel, director of integrated production Sheldon Cohn and producer Laurie Irwin.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More