From packaging pigeons for shipment, a bagel in a box, hauling away a street mime, even bubble wrapping a taxi cab and a meter maid–that’s what this spot presents as workers load definitive Big Apple contents into a moving van. But they go a step too far when they make a move to wrap Robert DeNiro who simply nods no, causing them to rethink and then leave his office.
A super then thanks us for coming to this year’s Tribeca Film Festival. A follow-up message explains, Because bringing it to you would have been a real nightmare.”
This Tribeca Film Fest promo spot/trailer was directed by David Gray of Station Film for Ogilvy & Mather, New York.
The DP was Glynn Speeckaert. Editor was Adam Liebowitz of Go Robot! in N.Y.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More