It doesn’t matter that the dyed color of the lucky rabbit’s foot doesn’t match the bunny to which it’s being reattached. The point is that scientists and state-of-the-art technology are being brought to bear to reunite rabbits with their long lost feet.
That’s the outlandish premise of this spot from Fallon Minneapolis which takes us to the technologically sophisticated Rabbit’s Foot Reattachment Center. Why is the perennially lucky rabbit’s foot no longer needed? The tagline explains, “You don’t need luck as long as you’ve got the right insurance–insurance that stays in synch with your risks,” meaning coverage from Travelers.
Tim Godsall of Biscuit Filmworks, Los Angeles, directed “Luck,” backed by production house exec producer Shawn Lacy Tessaro and producer Lauren Bayer. Bryan Newman was the DP.
The Fallon team included group creative director Todd Riddle (who has since been promoted to agency creative director ), art director Dean Hanson, copywriter Dean Buckhorn, director of broadcast, North America, Vic Palumbo and producer Jennifer David.
A52 was the visual effects house. Rick Lawley of The Whitehouse was the editor.
DGA Feature Nominees: Audiard, Baker, Berger, Corbet and Mangold
The field of feature nominees for the Directors Guild of America (DGA) Awards spanning two categories is set. Nominated for the DGA honor for Outstanding Directorial Achievement in Theatrical Feature Film for 2024 are: Jacques Audiard for Emilia Pérez, Sean Baker for Anora, Edward Berger for Conclave, Brady Corbet for The Brutalist, and James Mangold for A Complete Unknown.
The DGA also revealed the nominees for the Michael Apted Award for Outstanding Directorial Achievement in First-Time Theatrical Feature Film. The first-time narrative feature directors are: Payal Kapadia for All We Imagine as Light, Megan Park for My Old Ass, RaMell Ross for Nickel Boys, Halfdan Ullman Tondel for Armand, and Sean Wang for Diddy.
“2024 has been a truly extraordinary year for storytelling--and today’s nominees have created audacious and unique films that expand the possibilities of cinematic excellence,” said DGA president Lesli Linka Glatter. “I am thrilled to congratulate all our nominated directors for their brilliant work, which is visionary, inspirational and speaks to the depth of the human experience. To be chosen by one’s peers is the true marker of outstanding directorial achievement and what makes these nominations so very special.”
The winners will be announced at the 77th Annual DGA Awards on Saturday, February 8.
Here’s a fuller rundown of the nominees in both DGA Award categories:
THEATRICAL FEATURE FILM
Outstanding Directorial Achievement in Theatrical Feature Film for 2024 (in alphabetical order):
JACQUES AUDIARD
Emilia Pérez
(Netflix)
SEAN... Read More