This slice of mundane life takes a risque twist. It starts off innocently enough when a newspaper delivery boy peddles his bike past a house and throws the morning newspaper on the driveway, hitting the front of a parked Toyota Corolla.
Seconds later, though, the house’s inhabitant, a man who’s just rushed out of the shower–wearing only a towel–enters the scene. He runs onto his driveway and looks about, trying to find the culprit who’s guilty of dinging his car with a thrown newspaper.
Since he cannot bring the responsible person to justice, he settles for the next best thing–consoling the victim by taking off his towel and wiping the front headlight area of the Corolla struck by the paper. His personal caring for the Corolla exposes his personal parts which are strategically obscured from our full view by some pinpoint camera distortion. However not so lucky is his male neighbor across the street who’s watering his lawn and looking with a deadpan expression.
An end tag appears with the Toyota logo and the client’s “Moving Forward” slogan.
Michael Downing of Santa Monica-based harvest directed “Paper Boy” for Saatchi & Saatchi LA, Torrance, Calif. Bonnie Goldfarb and Scott Howard executive produced for harvest with Francie Moore serving as producer. The DP was Eric Treml.
The Saatchi ensemble consisted of executive creative director Harvey Marco, art director Conan Wang, copywriters Napper Tandy and Greg Farley, and senior producer Jennifer Pearse.
Editor was Haines Hall of Spotwelders, Venice, Calif. Siggy Ferstl and Kiki Chansamone of Riot, Santa Monica, were colorist and online editor, respectively. Audio post mixer was Loren Silber of Lime, Santa Monica.
Sound designer was Chris Smith of Amber, Santa Monica.
Principal actor was Keith Paugh.
AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires
Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:
Who Needs Los Angeles? We Do.
By Matt Miller, AICP president and CEO
One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.
But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.
The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.
Now is the time when we ALL must support and bolster this community.
Production is needed in L.A., now!
Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More