Mariana Youssef of Fulano Filmes directed this long-form spot for client Tok&Stok and agency DDB Brasil which takes us back in time to the 1700s in a small village nestled in the wilderness. Young men get ready to go on an “initiation trip” into the woods to become grown men. They carry with them tools passed down from their grandfathers and fathers. The lads’ parents, friends and significant others wait with great anticipation.
Alone in the wild, each young man copes with his lot in life, seeming scared and careful as they walk into the dark of night. Daylight comes and they return to the village as heroes, as men bringing something with them: their own hand-made furniture.
Their triumphant coming home is accompanied by supers (translated into English) which read, “Let’s Be Men” followed by “Let’s Build Our Own Furniture.” Then the logo appears for Tok&Stok, which sells easy-to-assemble furniture.
The piece was shot in Prague and the Czech Republic by DP Jan Velicky. It had more than 50 extras, three wardrobe changes for each character, manufacturing of the furniture from the time period, cast rehearsals and special equipment. More than 120 professionals from the movie industry worked on the film to recreate this local villa from centuries ago.
Bill Condon, Jennifer Lopez Unveil “Kiss of the Spider Woman” At Sundance
A lavish, MGM-style musical is not typical Sundance Film Festival fare. But Sunday night Bill Condon brought such a creationโwell, part of oneโto Park City, Utah, with his adaptation of "Kiss of the Spider Woman," starring Jennifer Lopez.
Audiences broke out in spontaneous applause during the screening for Lopez's song and dance numbers. She plays an old Hollywood screen siren in a movie-within-the movie. The packed Eccles Theater also gave Lopez, wearing a glittery spiderweb themed frock, a standing ovation after the show.
"I've been waiting for this moment my whole life," Lopez said.
The story, which revolves around the conversations between two cellmates in an Argentine prison, was first a novel by Manuel Puig in 1976 and has been adapted for stage and screen over the years. A 1985 film adaptation starred William Hurt and Raul Julia. Hurt won an Oscar for his performance. On Broadway, it won multiple Tony Awards.
Condon wrote and directed this new version, which is seeking a distributor. Diego Luna plays an imprisoned revolutionary Valentin Arregui, whose new cellmate Luis Molina (Tonatiuh) loves movies, celebrity and glamour and enthusiastically recounts the story of a favorite movie musical, called "Kiss of the Spider Woman" to Valentin, giving them and the audience a break from their bleak reality.
While the film has memorable moments of escapist spectacle, it also delves into serious topics of gender identity. Molina tells Valentin that they don't feel like a man or a womanโwhich Valentin finds odd at first but grows to understand.
Before the screening, Condon said that one of the things the movie is about is "the attempt to bridge the incredible differences that separate us so often." He quoted President... Read More