Mike Mills of The Directors Bureau directed this spot in which young twin daughters tell us about the bear in their lives. The bear is hard to be around, knocking over cereal boxes in the supermarket aisle, rocking the family car back and forth, coming onto the soccer field and disrupting the kids’ game.
Even the family dog knows something’s wrong as it carries a leash to the bear who refuses to take the canine for a walk.
We see the daughters’ sketches of the unbearable bear who at times they just want to shoo away. But then one morning, the bear disappeared from their lives, replaced by a human mom–who’s once again human thanks to getting a good night’s sleep in her new Temper-Pedic bed.
A slogan appears on screen which reads, “You are how you sleep.”
Agency is Carmichael Lynch, Minneapolis.
Review: Director Ben Taylor’s “Joy”
Toward the end of Netflix's "Joy," the muffled cry of a newborn baby prompts a man and woman in a hospital to embrace out of pure bliss. They aren't the parents, but they had as much to do with the birth as the mom and dad.
This charming and winning movie charts the decade-long true story of how the world's first IVF baby was born in England in 1978 — a 5-pound, 12-ounce girl who paved the way for millions more. It's an upbeat, very English affair, mixing sober discussion of endometriosis with chocolate biscuits.
The couple embracing that day were pioneering scientist Robert Edwards and Jean Purdy, a young nurse and embryologist. Together with surgeon Patrick Steptoe, the trio succeeded with in vitro fertilization, a method of treating infertility. Edwards would go on to win the Nobel Prize.
"Joy" has been birthed at a time when science is under threat in America — even IVF — so it's downright inspiring to see plucky, smart scientists working hard to change the world. "What we're doing, it matters," says Steptoe, played with quiet economy by Bill Nighy.
"Joy" is the personal stories of the three scientists — mostly through the eyes of Purdy, a polite lab-coated warrior. "If I hear a commotion, I'm not very good at staying out of it," she says. Perfectly played by Thomasin McKenzie, Purdy is both vulnerable and strong, learning through the process to be a better human. James Norton plays Edwards with charm, self-doubt and calm spirit.
Jack Thorne's script nicely explains the massive pressure the trio faced. IVF may have become common and uncontroversial over the last decades, but back in the late '70s it was experimental and shunned. The Anglican church called it a sin, the newspapers labeled it Frankenstein-ish and other... Read More