We open on a shot of a teenage boy reaching over to shut off his alarm clock as we hear a female voice yell, “Wake up, time for school!”
The lad is jolted awake as he suddenly is swallowed into the bed, cutting to a shot of the teenager falling onto the same bed, once again asleep, accompanied by LeBron James’ voiceover, “Every 26 seconds a kid drops out of high school.”
The boy falls through the bed again, this time landing in a new shot as a middle-aged version of himself on a mattress outside on a city street. He looks around incredulously as the voiceover continues, “But without an education, you never know where you’re gonna land.” He disappears into the mattress once more before we cut to a shot him springing awake in the same bed, woken by a nightmare.
We cut to the boy rushing to get to his class as James continues, “Wake up. Life is too short to sleep through it.” As the boy sits down at his desk, we see James standing at the back of the classroom. He turns to the camera and finishes, “The dreams start here.” The spot closes with a shot of James walking down the school hallway followed by the State Farm logo. A voiceover concludes, “State Farm is helping kids graduate. Get involved at 26 seconds on Facebook.”
Sponsored by State Farm, 26 Seconds is a foundation designed to help keep kids in high school.
Dave Meyers of @radical.media directed “Wake Up” for agency Translation LLC, New York.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More