One man’s weirdo is another man’s innovator–and that applies to canine life as we see a dog with his butt instead of his head sticking out the window of a fast moving SUV. This causes a backseat passenger eating Starburst fruit chew candy to conclude that the dog is weird, with behavior that is “a contradiction.” To back up his contention, he cites the dog’s other idiosyncrasies such as loving cats, hating tennis balls, and pulling a guy into a burning building.
The driver defends his beloved dog, even telling the pooch, “You’re not weird. You’re an innovator.”
Furthermore the driver notes that his backseat buddy is the proverbial “pot calling the kettle black” in that the Starbursts he eats are a contradiction–solid food that’s liquid and juicy.
The passenger isn’t moved by the argument, concluding that the dog–whose wind-blown butt still sticks out the window–is weird.
An end tag picturing a Starburst package carries the slogan, “It’s a juicy contradiction.”
This offbeat “Dog” was directed by Hank Perlman of Hungry Man for TBWAChiatDay, New York.
AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires
Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:
Who Needs Los Angeles? We Do.
By Matt Miller, AICP president and CEO
One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.
But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.
The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.
Now is the time when we ALL must support and bolster this community.
Production is needed in L.A., now!
Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More