In this short, we see people descending upon the streets of New York. Individuals place cups of coffee on the ground, one after another. In time lapse fashion, we see the collective impact as an overhead shot ultimately reveals that all these cups have formed a giant tree in the center of Manhattan.
The “Big Picture” visual underscores the difference people can make with just a small change–trading their paper cups for reusable mugs. One person switching can save trees. Together, though, people can save forests.
This eco movement was tied into a special day earlier this month when any customer bringing a reusable mug into Starbucks could get it filled with a free brewed coffee.
This visual tour de force was directed and shot by Lance Acord of Park Pictures for BBDO New York. More than 20,000 cups filled with varying levels of coffee make up the closing shot.
Editor was Steve Gandolfi of Cut+Run.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More