In this short, we see people descending upon the streets of New York. Individuals place cups of coffee on the ground, one after another. In time lapse fashion, we see the collective impact as an overhead shot ultimately reveals that all these cups have formed a giant tree in the center of Manhattan.
The “Big Picture” visual underscores the difference people can make with just a small change–trading their paper cups for reusable mugs. One person switching can save trees. Together, though, people can save forests.
This eco movement was tied into a special day earlier this month when any customer bringing a reusable mug into Starbucks could get it filled with a free brewed coffee.
This visual tour de force was directed and shot by Lance Acord of Park Pictures for BBDO New York. More than 20,000 cups filled with varying levels of coffee make up the closing shot.
Editor was Steve Gandolfi of Cut+Run.
Visual Effects Society Elects 2025 Board of Directors’ Executive Committee
The lineup of officers is set for the Visual Effects Society’s (VES) 2025 Board of Directors. The officers, who comprise the VES Board Executive Committee, were elected at the January 2025 Board meeting. The Officers include Kim Davidson, who was re-elected Board chair, and is the first Board member from outside the United States to hold this role since the Society’s inception.
“It is my privilege to serve as chair of our worldwide community of visual effects artists and innovators,” said Davidson. “Since I joined the Society 18 years ago, I have seen the VES grow from a California-based organization to a global society with 16 regional Sections and members in more than 50 countries. As the first chair elected from outside the U.S., I am representative of our thriving globalization, and I look forward to further championing our expansion worldwide. The leadership on our Board brings enormous commitment, expertise and enthusiasm to their volunteer service and I’m excited about what we can achieve, together.”
“Our Society is fortunate to have strong leadership represented on our Executive Committee,” said Nancy Ward, VES executive director. “I am honored to work alongside these exceptional, dedicated professionals, especially amidst this time of dynamic change. We appreciate their commitment to further advance the Society’s global initiatives and impact.”
The 2025 officers of the VES Board of Directors are:
--Chair: Kim Davidson
--1st Vice Chair: Susan O’Neal
--2nd Vice Chair: David Tanaka, VES
--Secretary: Rita Cahill
--Treasurer: Jeffrey A. Okun, VES
Kim Davidson, Chair
Davidson is the president and CEO of SideFX®, a company he co-founded in 1987. SideFX is... Read More