We open on a young, brash, spoiled director who has found creative inspiration in a critical scene for his movie. “Get me the Parks Department,” he orders his entourage. “We are blowing up Mount Rushmore.”
What follows is a succession of calls back and forth which have the director’s assistant and/or the director himself trying to get what they want from various park rangers/administrative people.
In one exchange, a ranger asks if the director could instead use a model of Mount Rushmore. The director then raises the decibel level, saying that he could use a model “if I want it [the movie] to suck.”
Finally a senior ranger asks the director’s assistant via phone if he and the director are out of their minds to even think that they could gain approval to destroy Mount Rushmore. The director then jumps in on the call and counters with his own query: “You ever been in a movie?”
Instantly the ranger’s demeanor changes. “What kind of movie?”
Next we see the movie being filmed, the ranger situated in a Mount Rushmore tourist viewing station. He exclaims “Robots,” at which point we see Mt. Rushmore blown up. The ranger, apparently having forgotten his full line of dialogue, comes back into picture to complete the phrase which began “Robots” with “From Space,” the title of this laughable movie.
A series of supered messages then appear on screen in this cinema spot: “It takes many calls to make a movie.”/”And only one to ruin it.”/”Please no calls or text [in the movie theater].”
An end tag contains the Sprint logo.
Feature filmmaker Peter Farrelly via production house Caviar directed this cinema ad for Goodby, Silverstein & Partners.
The Goodby team included group creative director Paul Stechschulte, creative director Franklin Tipton, art director Kevin Koller, copywriters Steve Payonzeck and Rus Chao, executive producer Josh Reynolds and producer Cathleen Kisich.
Michael Sagol exec produced for Caviar with Jasper Thomlinson serving as producer. The DP was Barry Peterson.
Editor was Jim Hutchins of HutchCo.
Music was composed by Andrew Feltenstein and John Nau of Beacon Street Studios.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More