We open on a young, brash, spoiled director who has found creative inspiration in a critical scene for his movie. “Get me the Parks Department,” he orders his entourage. “We are blowing up Mount Rushmore.”
What follows is a succession of calls back and forth which have the director’s assistant and/or the director himself trying to get what they want from various park rangers/administrative people.
In one exchange, a ranger asks if the director could instead use a model of Mount Rushmore. The director then raises the decibel level, saying that he could use a model “if I want it [the movie] to suck.”
Finally a senior ranger asks the director’s assistant via phone if he and the director are out of their minds to even think that they could gain approval to destroy Mount Rushmore. The director then jumps in on the call and counters with his own query: “You ever been in a movie?”
Instantly the ranger’s demeanor changes. “What kind of movie?”
Next we see the movie being filmed, the ranger situated in a Mount Rushmore tourist viewing station. He exclaims “Robots,” at which point we see Mt. Rushmore blown up. The ranger, apparently having forgotten his full line of dialogue, comes back into picture to complete the phrase which began “Robots” with “From Space,” the title of this laughable movie.
A series of supered messages then appear on screen in this cinema spot: “It takes many calls to make a movie.”/”And only one to ruin it.”/”Please no calls or text [in the movie theater].”
An end tag contains the Sprint logo.
Feature filmmaker Peter Farrelly via production house Caviar directed this cinema ad for Goodby, Silverstein & Partners.
The Goodby team included group creative director Paul Stechschulte, creative director Franklin Tipton, art director Kevin Koller, copywriters Steve Payonzeck and Rus Chao, executive producer Josh Reynolds and producer Cathleen Kisich.
Michael Sagol exec produced for Caviar with Jasper Thomlinson serving as producer. The DP was Barry Peterson.
Editor was Jim Hutchins of HutchCo.
Music was composed by Andrew Feltenstein and John Nau of Beacon Street Studios.
Identity Signs Tabletop Director Kevan Bean
Production studio Identity continues to ramp up its tabletop capabilities and expand its roster of talent with the addition of director Kevan Bean.
Bean honed his expertise in painting, learning composition, color, and tone before subsequently bringing his distinctive visual flair behind the lens in award-winning campaigns, Super Bowl ads, and spots for the likes of McDonald’s, Subway, Burger King, Olive Garden, and more. “Kevan brings a fresh, innovative approach to tabletop filmmaking that aligns perfectly with Identity’s vision,” says Identity owner/executive producer Joe Masi. “[His] mastery of high-speed cinematography, liquid dynamics, and in-camera effects elevates product storytelling. Kevan’s innovative techniques will enhance our client offerings and his expertise will push creative boundaries, enhance our production capabilities, and evolve into a long-term partnership.”
Driven by the mantra of “just do the work,” which was instilled by his father, directing legend Bob Bean, Kevan Bean found his true calling, which provided him an outlet to see how far technique can be pushed while coming up with new approaches to evolve the genre. From a broader perspective, Bean offers his own viewpoint on how his particular, highly technical discipline has transformed over the years. “Tabletop has undergone a remarkable evolution,” he said. “The fundamentals of capturing food in a way that feels intimate, sensory, and appetizing remain unchanged, but the tools and techniques have advanced dramatically. Advances in motion control, high-speed cinematography, and CGI have expanded the possibilities, allowing us to craft more immersive and emotionally resonant experiences. Yet, at its heart, tabletop remains an art form... Read More