This :90 running in cinemas nationwide shows a boy walking down an alley only to stumble upon a button which he pushes, causing the ground beneath him to give way, plunging him down into a Sony laboratory full of innovations. This begins a succession of button pushing which springs the lad into different Sony worlds–electronics, music, film and games.
The boy lands in the move 2012, must dodge racing cars in Sony PlayStation’s MotorStorm Pacific Rift game, then ends up on stage with Sony’s up-and-coming band Hey Monday.
The youngster represents childlike wonder and the belief in yourself that you can make imagination real. Thus this spot serves as an anthem of sorts for Sony’s make.believe initiative which is rolling out on a variety of platforms, including a make.believe channel on Crackle (www.crackle.com), Sony Pictures Entertainment’s premium online video network. Featured on Crackle will be make.believe videographies and invite consumers to share their own make.believe stories.
The “make.believe brand film” spot was directed by Noam Murro of Biscuit Filmworks, Hollywood, Calif., for 180LA and Amsterdam.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More