This :90 running in cinemas nationwide shows a boy walking down an alley only to stumble upon a button which he pushes, causing the ground beneath him to give way, plunging him down into a Sony laboratory full of innovations. This begins a succession of button pushing which springs the lad into different Sony worlds–electronics, music, film and games.
The boy lands in the move 2012, must dodge racing cars in Sony PlayStation’s MotorStorm Pacific Rift game, then ends up on stage with Sony’s up-and-coming band Hey Monday.
The youngster represents childlike wonder and the belief in yourself that you can make imagination real. Thus this spot serves as an anthem of sorts for Sony’s make.believe initiative which is rolling out on a variety of platforms, including a make.believe channel on Crackle (www.crackle.com), Sony Pictures Entertainment’s premium online video network. Featured on Crackle will be make.believe videographies and invite consumers to share their own make.believe stories.
The “make.believe brand film” spot was directed by Noam Murro of Biscuit Filmworks, Hollywood, Calif., for 180LA and Amsterdam.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More