A Sony Bravia HDTV screen opens like a Venus flytrap and devours the Blu-ray disc player sitting on the credenza in front of it. As the flytrap digests the Blu-ray player, a transformation occurs and the new Sony VAIO FW Notebook–a laptop computer with an extra wide Bravia screen and Blu-ray disc player–is revealed.
Grady Hall of Motion Theory, Venice, Calif., directed this :30 for agency 180LA.
The 180 team consisted of executive creative director William Belner, creative director Joel Rodriguez, art director Phillip Cho, copywriter Graham Douglas, executive producer Peter Cline and producer Kate Morrison.
Javier Jimenez exec produced for Motion Theory with Scott Gemmell serving as line producer. The DP was Jeff Cronenweth.
Motion Theory also was the post/VFX studio and editorial house on the job. Nick Losq and Caleb Owens were VFX supervisors/3D artists. Editor was Mark Hoffman.
Founder Charlie Crompton Exits Rogue; Kate Taylor and James Howland To Become Joint Owners
Rogue has announced that Kate Taylor and James Howland--who joined Charlie Crompton as partners in the London production company in 2020--will take the reins as joint owners of the business in the spring, as founder Crompton steps down.
Crompton said, “Rogue has launched many, many stellar careers, won numerous awards and worked with the very best creative talent at Agencies across the globe. I’m endlessly proud of what we’ve created--and the culture and DNA lives on in a fantastic roster, and one of the most experienced management teams in James and Kate.”
Crompton noted, “The plan was always for me to leave the next chapter of this precious and thriving business to Kate and James, so I can shift my attention to all the industry offers beyond Rogue--and the right time for that is now. It’s hard to walk away from a company that has consumed my energy and attention for half my lifetime but I know I leave a great gang of wonderfully talented Rogues in the best shape and in the best hands for 2025 and beyond.”
Taylor said, “Charlie is a legend in the industry and will be sorely missed at Rogue Towers for all the energy and creativity that he brings, but we understand the draw of pastures new, and we wish him all the best in whatever he pursues next, he will excel, no doubt.”
Taylor continued, “Since joining in 2019 we have signed 13 directors to the roster, launched a whole new look and feel for Rogue, increased the production staff tenfold, and, under the remit of Charlie Roberson, launched REBEL--our emerging talent platform. Rogue has also funded and produced three multi-award-winning short films, and has a feature in development.
“Rogue 2025 is in excellent shape and as we bid farewell to the one and only... Read More