Seemingly thousands and thousands of spools containing different colored threads cascade down the sides of a pyramid. The threads unspool and hug the structure, livening up the ancient wonder of the world. This makes the multi-colored pyramid stand out from its fellow pyramids, the sharp contrast most evident when the spot adopts the visual perspectives of people in the nearby village looking out at the pyramids from their windows and streets.
This striking sight is the latest ambitious demonstration of “live color creation” to further brand the Sony Bravia line of TV sets as providing the most colorful and well defined images.
“Threads” was directed and shot on location in Egypt by Keith Rose of Velocity Films, Cape Town and Johannesburg, for Y&R Singapore.
The Y&R creative team included regional executive creative director/copywriter Rowan Chanen, art directors Kirsten Ackland and Scott McClelland, copywriter Edward Ong and producer Kim Lim.
Karen Kloppers produced for Velocity.
Editor was Ricky Boyd of Deliverance, Cape Town.
Bensimon Byrne’s “Short Life Stories” For White Ribbon Wins ONE Screen Best of Show
“Short Life Stories,” created by Bensimon Byrne Toronto on behalf of White Ribbon, is the top winner in the global 2024 ONE Screen Short Film Festival, the premiere short film festival produced by The One Club for Creativity celebrating global filmmakers from both commercial advertising and film industries.
“Short Life Stories” tells a fictional story of a young trans woman as she celebrates the beginning of her new life and navigates the obstacles that ensue.
The work was selected by a global jury as 2024 ONE Screen Best of Show and Best of Region: North America, as well as winner in the Best Casting, Best Cinematography, Best Editing, Best Fiction, and Best Music Composition disciplines.
Klick Health Toronto also had a strong year with five ONE Screen wins. They include three for “47” on behalf of Café Joyeux (in Best Animation, Best Branded Entertainment Film, and Best Production Design), and two for “American Cancer Story” on behalf of Change the Ref (in Best Directing and Best Drama).
Other 2024 ONE Screen winners are as follows.
Craft winners
Best Emerging Filmmaker: Parker Schmidt Santa Monica “Bowl of Life”
Best Screenplay: Zulu Alpha Kilo Toronto “Living From Work” for Zulubot
Best Type on Poster: Lucky Together New York “Don’t F*ck With Ba”
Best Visual Effects: Candice Wu Los Angeles “Erasure”
Genre winners
Best Branded Content Film: Stink Films Berlin “The First Speech” for Reporters Without Borders
Best Comedy: FCB Chicago “The Last Barf Bag” for Dramamine
Best Experimental Film: Parker Schmidt Santa Monica “Bowl of Life”
Best Independent Film: Violeta Films Mexico City “The Mark... Read More