Seemingly thousands and thousands of spools containing different colored threads cascade down the sides of a pyramid. The threads unspool and hug the structure, livening up the ancient wonder of the world. This makes the multi-colored pyramid stand out from its fellow pyramids, the sharp contrast most evident when the spot adopts the visual perspectives of people in the nearby village looking out at the pyramids from their windows and streets.
This striking sight is the latest ambitious demonstration of “live color creation” to further brand the Sony Bravia line of TV sets as providing the most colorful and well defined images.
“Threads” was directed and shot on location in Egypt by Keith Rose of Velocity Films, Cape Town and Johannesburg, for Y&R Singapore.
The Y&R creative team included regional executive creative director/copywriter Rowan Chanen, art directors Kirsten Ackland and Scott McClelland, copywriter Edward Ong and producer Kim Lim.
Karen Kloppers produced for Velocity.
Editor was Ricky Boyd of Deliverance, Cape Town.
“Se7en” Turns 30, Gets A Special Restoration From David Fincher For Its Re-Release
For David Fincher, seeing “Se7en” in 4K was an experience he can only describe as harrowing. That or a high school reunion.
“There are definitely moments that you go, ‘What was I thinking?’ Or ‘Why did I let this person have that hairdo’?” Fincher said in a recent interview with The Associated Press.
He’s OK with the film being a product of its time in most respects. But some things just could not stand in high-definition resolution.
“It was a little decrepit, to be honest,” said Fincher. “We needed to resuscitate it. There are things you can see in 4K HDR that you cannot see on a film print.”
Ever the perfectionist, he and a team got to work on a new restoration of the film for its 30th anniversary re-release. This weekend the restored “Se7en” will play on IMAX screens for the first time in the U.S. and Canada, and on Jan. 7, the 4K UHD home video version will be available as well.
The dark crime thriller written by Andrew Kevin Walker and starring Brad Pitt and Morgan Freeman as a pair of detectives looking for a serial killer was somewhat of a career-reviver for Fincher, whose directorial debut “Alien 3” had not gone well. “Se7en” was not a sure thing: It was made for only $34 million (and only got that when Fincher managed to persuade studio execs to give up $3 million more). But it went on to earn more than $327 million, not accounting for inflation, and continues to influence the genre.
Fincher has over the years overseen several restorations of the film (including one for laser disc) but decided this needed to be the last. It’s why he insisted on an 8K scan that they could derive the 4K from. He wanted to ensure that it wouldn’t have to be repeated when screens get more... Read More