We see a skateboarder making all the right moves on his board, performing a mix of classic and improvisational tricks. While this scenario sounds visually interesting, it’s not all that extraordinary with such maneuvers becoming passe to the seasoned extreme sports viewer.
However, the action in this spot is totally captivating in that the skateboard being ridden is another guy. Perhaps the most eyebrow-raising stunt is when the skateboarder leaps over a Mustang convertible, with his human skateboard passing beneath the car’s underbelly. The skateboarder then lands perfectly on the “board,” continuing to zip along in this bizarre two-person combo.
The tagline reads simply, “Sneaux, A darn good shoe.”
Stop motion animation director PES, who recently joined bicoastal Anonymous Content, created the film by animating human bodies–a stop-motion technique called pixilation–for the :30 promoting the skateboarding sneaker company.
PES directed the spot and served as animator along with Ivan Abel, who was also the DP of “Human Skateboard.”
The creative ensemble for agency Margeotes Fertitta Powell, New York, included creative director Luca Grelli, art director Kris Delaney, copywriter Mary Williams and producer Dan Kaplan.
Editor was Sam Welch of Homestead, New York. PES and Welch combined on the sound design.
Visual Effects Society Elects 2025 Board of Directors’ Executive Committee
The lineup of officers is set for the Visual Effects Society’s (VES) 2025 Board of Directors. The officers, who comprise the VES Board Executive Committee, were elected at the January 2025 Board meeting. The Officers include Kim Davidson, who was re-elected Board chair, and is the first Board member from outside the United States to hold this role since the Society’s inception.
“It is my privilege to serve as chair of our worldwide community of visual effects artists and innovators,” said Davidson. “Since I joined the Society 18 years ago, I have seen the VES grow from a California-based organization to a global society with 16 regional Sections and members in more than 50 countries. As the first chair elected from outside the U.S., I am representative of our thriving globalization, and I look forward to further championing our expansion worldwide. The leadership on our Board brings enormous commitment, expertise and enthusiasm to their volunteer service and I’m excited about what we can achieve, together.”
“Our Society is fortunate to have strong leadership represented on our Executive Committee,” said Nancy Ward, VES executive director. “I am honored to work alongside these exceptional, dedicated professionals, especially amidst this time of dynamic change. We appreciate their commitment to further advance the Society’s global initiatives and impact.”
The 2025 officers of the VES Board of Directors are:
--Chair: Kim Davidson
--1st Vice Chair: Susan O’Neal
--2nd Vice Chair: David Tanaka, VES
--Secretary: Rita Cahill
--Treasurer: Jeffrey A. Okun, VES
Kim Davidson, Chair
Davidson is the president and CEO of SideFX®, a company he co-founded in 1987. SideFX is... Read More