Lensing in a state-of-the-art mechanized car factory with its high-tech assembly line machinery and robotic-like devices takes on a decidedly, surprisingly human, humorous dimension in this spot for Skoda automobiles from Fallon London.
Rather than hearing the humming of humdrum machinery, the high-tech hardware sounds joyful, playful and even giggles as it puts together the various components that go into making a Skoda. That’s because the Skoda is such a fun vehicle, spawning a generation of happy drivers. Even the machines are having a jolly good time.
Former Fallon creative director Andy McLeod helmed the spot–marking his directorial debut–via London production house Rattling Stick. The core Fallon creative team consisted of the duo Matt & Ian, as well as producer Kirsty Burns.
Alwin Kuchler was the DP. Editor was Steve Gandolfi of Cut+Run, London.
The creation and selection of happy sounds was key to the spot. So Parv Thind and Joe Mount, sound designers/audio mixers from Wave Recording Studios, London, flew to Skoda’s Czech car factory to work closely with McLeod and the Fallon team early in pre-pro to help shape this audio-driven concept.
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More