Lensing in a state-of-the-art mechanized car factory with its high-tech assembly line machinery and robotic-like devices takes on a decidedly, surprisingly human, humorous dimension in this spot for Skoda automobiles from Fallon London.
Rather than hearing the humming of humdrum machinery, the high-tech hardware sounds joyful, playful and even giggles as it puts together the various components that go into making a Skoda. That’s because the Skoda is such a fun vehicle, spawning a generation of happy drivers. Even the machines are having a jolly good time.
Former Fallon creative director Andy McLeod helmed the spot–marking his directorial debut–via London production house Rattling Stick. The core Fallon creative team consisted of the duo Matt & Ian, as well as producer Kirsty Burns.
Alwin Kuchler was the DP. Editor was Steve Gandolfi of Cut+Run, London.
The creation and selection of happy sounds was key to the spot. So Parv Thind and Joe Mount, sound designers/audio mixers from Wave Recording Studios, London, flew to Skoda’s Czech car factory to work closely with McLeod and the Fallon team early in pre-pro to help shape this audio-driven concept.
Director Rodney Passé Joins Eleanor For U.S. Representation
Director Rodney Passé has come aboard the U.S. roster of production company Eleanor for representation spanning commercials, branded content and music videos.
His films include the heartwarming Li of Photos and Perserverancia, Son My Gente. Of the former, he shared, “I wanted to show these intimate, human moments. Photography is sentimental. You’re capturing a memory to keep it forever. I wanted to focus on the human connections between families, between friends, between lovers. I wanted to focus on the sentimental moments we want to capture forever.”
Unfolding a story told in precious coming of age moments, Passé invites audiences to flip through a cinematic memory book. The elevated visual language of enables audiences to delve into the glowing excitement of new parents.
The aforementioned Perserverancia, Son Mi Gente--an immersive photographic exploration of women’s boxing in Cuba--pulls audiences into Passé’s unique weaving of striking imagery and textured, layered soundscapes. Passé creates a lyrical visual symphony, flashing between photographs of the boxers to the rhythm of his resounding sonic world. Havana itself is a main character in this film--the cityscape, the bustling streets, the passersby, the churches that surround them.
“I draw inspiration from my mentor, [filmmaker] Khalil Joseph,” said Passé. “I always ask artists for stems. It’s transformed how I build a visual and sonic language. Working with stems, you have your vocals, you have your instruments, you have all the soundscapes and you can build your own soundscape. And it’ll still be in the same sonic tune, even if you’re incorporating different soundscapes.”
Passé’s distinct directorial... Read More