A woman returns to her hotel room. She appears weary after a long business day. She takes off her scarf and business suit jacket and starts to unwind in a most unconventional manner, wrapping herself in some nearby long, flowing red drapes. First surrounded by the drapes as if they are a cocoon, she then unfurls them and begins to do a graceful trapeze act, going from right side up to upside down and then swinging across the room as if in the center of a big top circus tent.
The impromptu trapeze performance is beautifully photographed and choreographed, showing her athleticism, strength and artistry. Then a marketing context is given to this curious display as a voiceover notes that the spacious rooms at Residence Inn provide “everything you need to stretch out on long trips.”
Matthias Zentner of foreignfilms, New York, directed this Marriott Residence Inn spot for mcgarry bowen, New York.
The agency team consisted of creative directors Eric Segal and Lars Jorgensen, copywriter Martin Peters, art director Floh Weckert, executive director of TV production Roseanne Horn and producer Stacy Edelstein.
Federico Fasolino exec produced for foreignfilms. The DP was Torsten Lippstock. Editor was Jochen Kraus of velvet in Munich, Germany.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More