A business man loses his cool on the phone and expresses his anger for what’s being done to him by cursing his displeasure to a colleague. We only hear the business guy’s end of the conversation–or at least a portion of it as each swear word is bleeped out. At some points we hear one prolonged bleeping tone.
The man’s anger escalates until he takes a swig from a bottle of Purity Organic Juice. The drink proves to be an instant calming elixir as the guy takes a deep breath and asks, “Anyway, how are the kids doing?” He goes on to say that he’s doing fine, that he’s still singing in the church group and life is good.
His transformation reaffirms Purity’s slogan that its juices help people “be more pure.”
Geordie Stephens from bicoastal Tool of North America directed this online ad for McCann Erickson, New York.
McCann’s key contributors included group creative directors Tom Murphy and Sean Bryan, and producer Jeri Slater.
Tami Reiker was the DP. Jeff Tanner line produced.
Editor was Michael Coletta of 89 Edit.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More