Launching Puma’s Faas running shoe into action is the World’s Fastest Band featuring members Rocker, Flex and Groove whose names coincide with the three unique pieces of BioRide technology that go into the shoe. This band on the run is seen zipping through the fastest country, Jamaica, home of the world’s fastest human being, Olympian runner Usain Bolt who lends his celebrity talent to the proceedings. Onlookers cheer as the audio level of the band’s performance goes up and down depending on where we are in relation to their running location.
This introductory spot imbues the World’s Fastest Band with a soulful character. The band is fun to listen to and to watch, in turn branding the Faas running shoes as fun and happening.
Fredrik Bond of MJZ directed for agency Droga5, New York.
The music and sound design, which help to drive the spot, was doe by Beacon Street Studios, Venice, Calif.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More