Launching Puma’s Faas running shoe into action is the World’s Fastest Band featuring members Rocker, Flex and Groove whose names coincide with the three unique pieces of BioRide technology that go into the shoe. This band on the run is seen zipping through the fastest country, Jamaica, home of the world’s fastest human being, Olympian runner Usain Bolt who lends his celebrity talent to the proceedings. Onlookers cheer as the audio level of the band’s performance goes up and down depending on where we are in relation to their running location.
This introductory spot imbues the World’s Fastest Band with a soulful character. The band is fun to listen to and to watch, in turn branding the Faas running shoes as fun and happening.
Fredrik Bond of MJZ directed for agency Droga5, New York.
The music and sound design, which help to drive the spot, was doe by Beacon Street Studios, Venice, Calif.
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More