Remember the makeshift phones that kids made out of string and empty cans? Well childhood comes back to life in a Progresso campaign, except it’s adults talking to one another, specifically on the “hotline” to the Progresso Soup headquarters/kitchen.
In this spot, a Progresso chef is seen in the kitchen. We then hear a woman say, “ring, ring.” He grabs a Progresso can hanging from the ceiling and answers it, beginning a conversation with the woman.
“This guy in the office just asked me to marry him,” she says as we see her in her workspace.
“Congratulations,” replies the chef.
She then clarifies that she wasn’t actually proposed to but the male co-worker gave her a bowl of Progresso’s Italian Wedding soup. We see the bowl of delicious looking soup on her desk.
The chef points out that the soup is his reduced sodium recipe.
She interprets that to mean that her would-be groom “wants me to live in his arms forever.”
The woman then holds her “phone” can to her heart, enabling the chef to hear it beating.
“Sounds like a girl in love,” he says.
The woman, continuing her trip to fantasy land, asks, “Want to hear my baby names?”
The chef responds in the affirmative, noting that he has “a few minutes.”
As she starts to rattle off names, he leaves the “phone” hanging, going off to prepare some more soup.
A voiceover relates, “Progresso. You gotta taste the soup.”
Jim Jenkins of O Positive directed the three spots in the campaign for Saatchi & Saatchi New York. Tabletop work was directed by Michael Schrom of Schrom & Co.
The Saatchi team included executive creative director Gerry Graf, creative directors Melinda Kanipe and Mandy Hoveyda, writer Jessica Coulter, art director Matt Sorrell and executive producer Jerry Boyle.
Bob Gantz was the DP. Editors were Chris Franklin and Miky Wolf of Big Sky Edit.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More