Remember the makeshift phones that kids made out of string and empty cans? Well childhood comes back to life in a Progresso campaign, except it’s adults talking to one another, specifically on the “hotline” to the Progresso Soup headquarters/kitchen.
In this spot, a Progresso chef is seen in the kitchen. We then hear a woman say, “ring, ring.” He grabs a Progresso can hanging from the ceiling and answers it, beginning a conversation with the woman.
“This guy in the office just asked me to marry him,” she says as we see her in her workspace.
“Congratulations,” replies the chef.
She then clarifies that she wasn’t actually proposed to but the male co-worker gave her a bowl of Progresso’s Italian Wedding soup. We see the bowl of delicious looking soup on her desk.
The chef points out that the soup is his reduced sodium recipe.
She interprets that to mean that her would-be groom “wants me to live in his arms forever.”
The woman then holds her “phone” can to her heart, enabling the chef to hear it beating.
“Sounds like a girl in love,” he says.
The woman, continuing her trip to fantasy land, asks, “Want to hear my baby names?”
The chef responds in the affirmative, noting that he has “a few minutes.”
As she starts to rattle off names, he leaves the “phone” hanging, going off to prepare some more soup.
A voiceover relates, “Progresso. You gotta taste the soup.”
Jim Jenkins of O Positive directed the three spots in the campaign for Saatchi & Saatchi New York. Tabletop work was directed by Michael Schrom of Schrom & Co.
The Saatchi team included executive creative director Gerry Graf, creative directors Melinda Kanipe and Mandy Hoveyda, writer Jessica Coulter, art director Matt Sorrell and executive producer Jerry Boyle.
Bob Gantz was the DP. Editors were Chris Franklin and Miky Wolf of Big Sky Edit.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More