A woman in a lab coat appears nervous as she stands on a bustling sidewalk. We then see she has a bit of “stage” fright as she then walks into the middle of Times Square and recites a poem amidst a crowd of people milling about. She relates:
“I’m not the Next Top Model.
I won’t be America’s first President.
But that doesn’t make what I do any less important.
I turn waste into fuel.
I lower the price of gas.
And one day you can tell the Middle East where to ship their tankers.
I’m Maya Oliver, part-time scientist and full-time POET.”
This inspiring declaration loosely disguised as a poem promotes the biofuel prowess of ethanol producer POET, which operates 26 plants in seven states.
The commercial is one of three in a campaign that features symbolic POET employees sharing free-form poetry on how they are helping to solve America’s energy crisis and dangerous reliance on foreign oil.
The POET campaign will also be seen on CNN, Fox News, MSNBC, CNBC, Headline News and NBC’s Meet the Press over the next six months.
Philip Andelman of Partizan directed the three spots for 3 Advertising, Albuquerque.
The DP was John Perez.
Editor was Ken Mowe of Sunset Edit, Los Angeles.
Visual Effects Society Elects 2025 Board of Directors’ Executive Committee
The lineup of officers is set for the Visual Effects Society’s (VES) 2025 Board of Directors. The officers, who comprise the VES Board Executive Committee, were elected at the January 2025 Board meeting. The Officers include Kim Davidson, who was re-elected Board chair, and is the first Board member from outside the United States to hold this role since the Society’s inception.
“It is my privilege to serve as chair of our worldwide community of visual effects artists and innovators,” said Davidson. “Since I joined the Society 18 years ago, I have seen the VES grow from a California-based organization to a global society with 16 regional Sections and members in more than 50 countries. As the first chair elected from outside the U.S., I am representative of our thriving globalization, and I look forward to further championing our expansion worldwide. The leadership on our Board brings enormous commitment, expertise and enthusiasm to their volunteer service and I’m excited about what we can achieve, together.”
“Our Society is fortunate to have strong leadership represented on our Executive Committee,” said Nancy Ward, VES executive director. “I am honored to work alongside these exceptional, dedicated professionals, especially amidst this time of dynamic change. We appreciate their commitment to further advance the Society’s global initiatives and impact.”
The 2025 officers of the VES Board of Directors are:
--Chair: Kim Davidson
--1st Vice Chair: Susan O’Neal
--2nd Vice Chair: David Tanaka, VES
--Secretary: Rita Cahill
--Treasurer: Jeffrey A. Okun, VES
Kim Davidson, Chair
Davidson is the president and CEO of SideFX®, a company he co-founded in 1987. SideFX is... Read More