We see one silent dog after another, some with steel bars from animal shelter cages in the background.
A voiceover tells us of them–not their plight but their virtues. “Shelter dogs aren’t broken. They’ve simply experienced more life. If they were human, we’d call them wise.”
Indeed if these dogs were people, they would be the ones with tales to tell, stories to write, the ones dealt a bad hand and responding with courage.
“Do not pity a shelter dog,” concludes the voiceover. “Adopt one.” A parting super informs us that for each purchase of Pedigree dog food during its adoption drive, a donation is made to help animal shelters.
Heroes” was directed and shot by Lance Acord of Park Pictures for TBWAChiatDay, Los Angeles.
Editor was Matt Murphy of Final Cut LA.
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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