We see one silent dog after another, some with steel bars from animal shelter cages in the background.
A voiceover tells us of them–not their plight but their virtues. “Shelter dogs aren’t broken. They’ve simply experienced more life. If they were human, we’d call them wise.”
Indeed if these dogs were people, they would be the ones with tales to tell, stories to write, the ones dealt a bad hand and responding with courage.
“Do not pity a shelter dog,” concludes the voiceover. “Adopt one.” A parting super informs us that for each purchase of Pedigree dog food during its adoption drive, a donation is made to help animal shelters.
Heroes” was directed and shot by Lance Acord of Park Pictures for TBWAChiatDay, Los Angeles.
Editor was Matt Murphy of Final Cut LA.
R/GA Goes Independent In Management and Private Equity Partnership
Interpublic Group (NYSE: IPG) has sold R/GA, the creative innovation company, to Truelink Capital, a private equity firm with a track record of investing in tech-enabled services. Financial terms of the deal were not disclosed.
The move thus marks R/GA’s return to independence as a privately owned company after 23 years as part of IPG. R/GA’s global management team and Truelink Capital have formed an indie partnership. R/GA’s global CEO Robin Forbes and chair & global chief creative officer Tiffany Rolfe are two of the global leaders, together with others, who are investing in the company as part of the deal. R/GA’s next chapter will be fueled out of the gate by a $50M Innovation Fund, enabling the company to invest in new skillsets and talent, and acquire new capabilities, emerging tools and platforms. Additionally, R/GA has established a Strategic Advisory Council of senior marketing and technology executives to support emerging AI client transformation opportunities across multiple sectors.
As an independent company, R/GA is activating an AI-enabled model to better serve clients, unburdened by the restrictions and overheads of traditional corporate structures. New remuneration models based on outcomes, agile new team structures, and scaling up its flexible talent model “R/GA Associates,” are among the initial changes being implemented.
“Today is a landmark moment for R/GA, as we enter an exciting new chapter as a private company supported by our new partners at Truelink Capital. This announcement also signals a stark contrast to a wider trend towards consolidation in the agency business. Most agencies will struggle to make the pivot in this new age, especially at a time when they’re operating within complex agency... Read More