Celeb ads normally don’t make the “Top Spot” cut but we made an exception for this self deprecating homage to ego featuring real estate magnate/primetime series star Donald Trump.
Just when you thought one Trump was more than enough, another one emerges–as impersonated by Saturday Night Live comedian Darrell Hammond.
We open on the real Trump seated at his desk, perplexed and perturbed that his package of Golden Double Stuf Oreo cookies is empty.
“Where are my Golden Double Stuf cookies?” he bellows.
“Right where they belong,” responds Hammond who emerges as a second Trump.
Hammond carries to the desk a cookie jar that’s a bust of Trump–thus bringing three not-so-fair-haired heads into the picture. The jar is full to the brim with Oreo Double Stuf cookies.
“That’s terrific,” extols Trump.
“It is,” affirms Hammond.
“I really like it,” says Trump.
“I do too,” deadpans Hammond.
A super proclaims, “The Donalds have arrived,” meaning there’s more to come as “double Trumps” will grace other Golden Double Stuf Oreo spots, including one where there’s a cookie mascot sporting Trump’s golden locks.
In another spot, we even see the twin Trumps challenging NFL quarterbacks/brothers Eli and Peyton Manning to an Oreo lick-off contest for ownership of the fictitious Double Stuf Racing League.
The package of spots was directed by Peter Berg of Pony Show Entertainment, Los Angeles, for Draftfcb, New York.
The Draftfcb team included executive creative directors Sandy Greenberg and Terri Meyer, senior art director Todd Eisner, senior copywriter Greg Wikoff, head of broadcast production Paddy Giordano and assistant producer Jennifer Glendining.
Susan Kirson and Jeffrey Frankel exec produced for Pony Show with Fern Martin serving as producer and Kathy Hofmann as production supervisor. The DP was Tobias Schliessler.
Editor was Chris Franklin of Big Sky, New York.
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles.
Nakamura Whitehouse, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years.
Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation.
EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.”
Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.”
34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More