Celeb ads normally don’t make the “Top Spot” cut but we made an exception for this self deprecating homage to ego featuring real estate magnate/primetime series star Donald Trump.
Just when you thought one Trump was more than enough, another one emerges–as impersonated by Saturday Night Live comedian Darrell Hammond.
We open on the real Trump seated at his desk, perplexed and perturbed that his package of Golden Double Stuf Oreo cookies is empty.
“Where are my Golden Double Stuf cookies?” he bellows.
“Right where they belong,” responds Hammond who emerges as a second Trump.
Hammond carries to the desk a cookie jar that’s a bust of Trump–thus bringing three not-so-fair-haired heads into the picture. The jar is full to the brim with Oreo Double Stuf cookies.
“That’s terrific,” extols Trump.
“It is,” affirms Hammond.
“I really like it,” says Trump.
“I do too,” deadpans Hammond.
A super proclaims, “The Donalds have arrived,” meaning there’s more to come as “double Trumps” will grace other Golden Double Stuf Oreo spots, including one where there’s a cookie mascot sporting Trump’s golden locks.
In another spot, we even see the twin Trumps challenging NFL quarterbacks/brothers Eli and Peyton Manning to an Oreo lick-off contest for ownership of the fictitious Double Stuf Racing League.
The package of spots was directed by Peter Berg of Pony Show Entertainment, Los Angeles, for Draftfcb, New York.
The Draftfcb team included executive creative directors Sandy Greenberg and Terri Meyer, senior art director Todd Eisner, senior copywriter Greg Wikoff, head of broadcast production Paddy Giordano and assistant producer Jennifer Glendining.
Susan Kirson and Jeffrey Frankel exec produced for Pony Show with Fern Martin serving as producer and Kathy Hofmann as production supervisor. The DP was Tobias Schliessler.
Editor was Chris Franklin of Big Sky, New York.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More