Sport is in the eye of the beholder–or the gambler who is eager to wager on anything and everything, in this case which of two cockroaches will win a race navigating through an elaborate maze.
The race is on, replete with not only the cockroaches but their human handlers and a cheering, raucous audience.
But before any money can change hands, the place is raided by the police and the crowd disperses.
However the male handler has to make a quick decision–get arrested or eat the evidence? He does the latter, putting both cockroaches in his mouth, then chewing and swallowing the incriminating bugs.
Suddenly the smiling Orbit spokeswoman appears, extolling the mouth-freshening prowess of the gum. In this Spanish-language spot (translated into English for the purpose of this write-up), she says, “Dirty mouth? Clean it up with Orbit.”
Our roach swallower has taken her advice and passes a police inspection of his now clean, sweet smelling mouth.
Holding a packet of Orbit gum, the spokeswoman declares: “For a good clean feeling no matter what!”
Agustin Alberdi of Carbo Films, Venice, Calif., and Landia in Buenos Aires directed “Labyrinth” for The Bravo Group, New York.
Claudio Amoedo executive produced for Landia. The DP was Carlos Ritter.
The Bravo creative team consisted of creative director Carla Tesak, senior art director Mariano Lopez, senior copywriter Hugo Tamer and senior producer Maria Molina.
Pablo Mari of wild(child) editorial, New York, cut “Labyrinth.” The rest of the wild(child) ensemble consisted of assistant editor Chuck Granado, online editor Greg Rubin, Flame artist Martin Lazaro and exec producer Alexandra Leal.
Visual effects house was Resident, New York, with Scott Pryor serving as exec producer.
Colorist was Lenny Mastrandrea of Nice Shoes, New York.
Music was done by Animal Music, Miami and Buenos Aires.
Audio mixer/engineer was Rob Fielack of Nutmeg, New York.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More