Sport is in the eye of the beholder–or the gambler who is eager to wager on anything and everything, in this case which of two cockroaches will win a race navigating through an elaborate maze.
The race is on, replete with not only the cockroaches but their human handlers and a cheering, raucous audience.
But before any money can change hands, the place is raided by the police and the crowd disperses.
However the male handler has to make a quick decision–get arrested or eat the evidence? He does the latter, putting both cockroaches in his mouth, then chewing and swallowing the incriminating bugs.
Suddenly the smiling Orbit spokeswoman appears, extolling the mouth-freshening prowess of the gum. In this Spanish-language spot (translated into English for the purpose of this write-up), she says, “Dirty mouth? Clean it up with Orbit.”
Our roach swallower has taken her advice and passes a police inspection of his now clean, sweet smelling mouth.
Holding a packet of Orbit gum, the spokeswoman declares: “For a good clean feeling no matter what!”
Agustin Alberdi of Carbo Films, Venice, Calif., and Landia in Buenos Aires directed “Labyrinth” for The Bravo Group, New York.
Claudio Amoedo executive produced for Landia. The DP was Carlos Ritter.
The Bravo creative team consisted of creative director Carla Tesak, senior art director Mariano Lopez, senior copywriter Hugo Tamer and senior producer Maria Molina.
Pablo Mari of wild(child) editorial, New York, cut “Labyrinth.” The rest of the wild(child) ensemble consisted of assistant editor Chuck Granado, online editor Greg Rubin, Flame artist Martin Lazaro and exec producer Alexandra Leal.
Visual effects house was Resident, New York, with Scott Pryor serving as exec producer.
Colorist was Lenny Mastrandrea of Nice Shoes, New York.
Music was done by Animal Music, Miami and Buenos Aires.
Audio mixer/engineer was Rob Fielack of Nutmeg, New York.
“One of Them Days” and “Mufasa: The Lion King” In Tight Race For Top Spot In Weekend Box Office
The Keke Palmer buddy comedy "One of Them Days" opened in first place on the North American box office charts on a particularly slow Martin Luther King Jr. holiday weekend.
The R-rated Sony release earned $11.6 million from 2,675 theaters, according to studio estimates Sunday, beating Disney's "Mufasa: The Lion King" by a hair. By the end of Monday's holiday, "Mufasa" will have the edge, however.
"One of Them Days" cost only $14 million to produce, which it is expected to earn by Monday. The very well-reviewed buddy comedy stars Palmer and SZA as friends and roommates scrambling to get money for rent before their landlord evicts them. Notably it's the first Black female-led theatrical comedy since "Girls Trip" came out in 2017 and it currently carries a stellar 96% rating on Rotten Tomatoes.
But the marketplace was also quite weak overall. The total box office for Friday, Saturday and Sunday will add up to less than $80 million, according to data from Comscore, making it one of the worst Martin Luther King Jr. holiday weekends since 1997.
"For an individual film like 'One of Them Days' this was a great weekend," said Paul Dergarabedian, the senior media analyst for Comscore. "You can still find success stories within what is overall a low grossing weekend for movie theaters."
The Walt Disney Co.'s "Mufasa" was close by in second place with $11.5 million from the weekend, its fifth playing in theaters. Globally, the Barry Jenkins-directed prequel has made $588 million. It even beat a brand-new offering, the Blumhouse horror "Wolf Man," which debuted in third place with $10.6 million from 3,354 North American theaters.
Writer-director Leigh Whannell's monster tale starring Christopher Abbott and Julia Garner did not enter... Read More