A woman looks at her home pregnancy test kit which registers a positive reading. She smiles and breaks the news to her hubby. They embrace in celebration but then the guy’s facial expression turns to worrisome as he has clearly thought of something.
That “something” is the two-seater sports car, a Nissan 370Z, parked in his driveway. He looks wistfully at the two-door vehicle, realizing that he is going to have to sacrifice his sporty car for a more practical model.
But not to worry as he is inspired to pull on the back bumper, extending the car’s cab. He then pulls on the side, extending the vehicle’s width. Finally a pull on the front bumper lengthens the car some more, at which point, two backseats pop up.
Our father to be has transformed his 370Z into a Nissan Maxima sedan, which a voiceover describes as “the four-door sports car.”
The v.o. then proclaims the Maxima as “innovation for daddy.”
We then hear the expectant father triumphantly say, “We’re going to have a baby.”
Antoine Bardou Jacquet of Partizan directed “Baby” for TBWAChiatDay, Los Angeles. Visual effects house was The Mill, London.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More