A woman looks at her home pregnancy test kit which registers a positive reading. She smiles and breaks the news to her hubby. They embrace in celebration but then the guy’s facial expression turns to worrisome as he has clearly thought of something.
That “something” is the two-seater sports car, a Nissan 370Z, parked in his driveway. He looks wistfully at the two-door vehicle, realizing that he is going to have to sacrifice his sporty car for a more practical model.
But not to worry as he is inspired to pull on the back bumper, extending the car’s cab. He then pulls on the side, extending the vehicle’s width. Finally a pull on the front bumper lengthens the car some more, at which point, two backseats pop up.
Our father to be has transformed his 370Z into a Nissan Maxima sedan, which a voiceover describes as “the four-door sports car.”
The v.o. then proclaims the Maxima as “innovation for daddy.”
We then hear the expectant father triumphantly say, “We’re going to have a baby.”
Antoine Bardou Jacquet of Partizan directed “Baby” for TBWAChiatDay, Los Angeles. Visual effects house was The Mill, London.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More