A woman looks at her home pregnancy test kit which registers a positive reading. She smiles and breaks the news to her hubby. They embrace in celebration but then the guy’s facial expression turns to worrisome as he has clearly thought of something.
That “something” is the two-seater sports car, a Nissan 370Z, parked in his driveway. He looks wistfully at the two-door vehicle, realizing that he is going to have to sacrifice his sporty car for a more practical model.
But not to worry as he is inspired to pull on the back bumper, extending the car’s cab. He then pulls on the side, extending the vehicle’s width. Finally a pull on the front bumper lengthens the car some more, at which point, two backseats pop up.
Our father to be has transformed his 370Z into a Nissan Maxima sedan, which a voiceover describes as “the four-door sports car.”
The v.o. then proclaims the Maxima as “innovation for daddy.”
We then hear the expectant father triumphantly say, “We’re going to have a baby.”
Antoine Bardou Jacquet of Partizan directed “Baby” for TBWAChiatDay, Los Angeles. Visual effects house was The Mill, London.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More