Tour de France champion Lance Armstrong doesn’t appear in this spot until towards the end. But his voice and pertinent reflections about cycling accompany shot after shot of the rear-ends of vehicles, each with tailpipes spewing forth pollution.
He observed, “In twenty years of cycling, even when I was ahead, I was always behind. Behind cars. Behind trucks. Behind those guys.” (The latter referencing media coverage vehicles with a man pointing his camera back toward the bike race.)
After viewing “tailpipe after tailpipe after tailpipe,” we finally see Armstrong for the first time–he’s cycling and breathing easier. That’s because this time he’s pedaling behind the new Nissan Leaf electric car, which has no tailpipe, representing, says Armstrong, “innovation for the planet.”
Oskar Holmedal of Stylewar directed the spot via Smuggler in the U.S. and Louka Films in France for agency TBWAChiatDay, Los Angeles.
Visual effects house was Digital Domain.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More