Tour de France champion Lance Armstrong doesn’t appear in this spot until towards the end. But his voice and pertinent reflections about cycling accompany shot after shot of the rear-ends of vehicles, each with tailpipes spewing forth pollution.
He observed, “In twenty years of cycling, even when I was ahead, I was always behind. Behind cars. Behind trucks. Behind those guys.” (The latter referencing media coverage vehicles with a man pointing his camera back toward the bike race.)
After viewing “tailpipe after tailpipe after tailpipe,” we finally see Armstrong for the first time–he’s cycling and breathing easier. That’s because this time he’s pedaling behind the new Nissan Leaf electric car, which has no tailpipe, representing, says Armstrong, “innovation for the planet.”
Oskar Holmedal of Stylewar directed the spot via Smuggler in the U.S. and Louka Films in France for agency TBWAChiatDay, Los Angeles.
Visual effects house was Digital Domain.
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More