Talk about wracking up yardage on the gridiron. This Nike tour de force follows two star players as they do their thing in what appears to be one sequence–but traversing multiple playing fields against different teams, in different weather and during different times of the day.
The first featured performer is San Diego Chargers defender Shawne Merriman who we see sack a quarterback but he doesn’t stop there. He keeps on pursuing to then stop a running back–from a different team in another game at another stadium–in his tracks, and then yet another runner and so on. His continuous relentless action takes us from one game to the next, from day to night.
Then the focus shifts to St. Louis Rams’ running back Steven Jackson, who bounces off an offensive teammate hit by Merriman. We then see Jackson strut his stuff, making incredible moves to elude defenders from different teams, from one field and one game to the next, in sunny and inclement weather, day and night. Finally he’s confronted by a group of big burly Pittsburgh Steeler defenders who gang tackle him but can’t bring the back down. Jackson keeps pumping his legs and eventually breaks through to reach out and put the football over the goal line for a touchdown.
Then supered against a dark backdrop is a simple message: “Leave Nothing,” followed by the Nikefootball.com website address.
The :60 was directed by feature filmmaker Michael Mann via Alturas Redfish Films, Venice, Calif., for Wieden+Kennedy, Portland, Ore.
Marshall Rawlings exec produced for Alturas with Leslie Vaughn serving as producer.
The Wieden team included executive creative directors Steve Luker and Jelly Helm, creative director/copywriter Alberto Ponte, creative director Jeff Williams, copywriter Ari Weiss, art director Ryan O’Rourke, executive producer Ben Grylewicz and producer Kevin Diller.
Visual effects house was Asylum, Santa Monica.
Editor was Haines Hall of bicoastal Spot Welders.
Trump Says He Will Issue An Executive Order To Get TikTok Back Up In U.S.–For The Time Being
President-elect Donald Trump said Sunday that he plans to issue an executive order that would give TikTok's China-based parent company more time to find an approved buyer before the popular video-sharing platform is subject to a permanent U.S.ban.
Trump announced the decision in a post on his Truth Social account as millions of TikTok users in the U.S. awoke to discover they could no longer access the TikTok app or platform. Google and Apple removed the app from their digital stores to comply with a federal law that required them to do so if TikTok parent company ByteDance didn't sell its U.S. operation by Sunday.
He said his order would "extend the period of time before the law's prohibitions take effect" and "confirm that there will be no liability for any company that helped keep TikTok from going dark before my order.
"Americans deserve to see our exciting Inauguration on Monday, as well as other events and conversations," Trump wrote.
The law gives the sitting president authority to grant a 90-day extension if a viable sale is underway. Although investors made a few offers, ByteDance previously said it would not sell. In his post on Sunday, Trump said he "would like the United States to have a 50% ownership position in a joint venture," but it was not immediately clear if he was referring to the government or an American company.
"By doing this, we save TikTok, keep it in good hands and allow it to stay up," Trump wrote. "Without U.S. approval, there is no Tik Tok. With our approval, it is worth hundreds of billions of dollars - maybe trillions."
The federal law required ByteDance to cut ties with the platform's U.S. operations by Sunday due to national security concerns posed by the app's Chinese roots. The law... Read More