This spot juxtaposes images of youngsters who grow up to be NFL stars Ladainian Tomlinson and Troy Pomalalu. We see them as both kids and adults–the former images showing their dreams running wild as they run and jump in wonderment, showcasing the athletic prowess which someday will help to make them professional athletes. To see these images intertwined, it feels like fate will bring these two together as professional athletes.
Inevitably we see these two youngsters meet–or more accurately collide–as adults on the football field as Tomlinson is tackled by Pomalalu during a game. A show of sportsmanship after their mano on mano encounter on the field gives way to them as youngsters laughing and playing.
This high impact yet heartwarming spot was directed by David Fincher of bicoastal Anonymous Content for Wieden+Kennedy, Portland, Ore.
The agency team included creative directors Jeff Williams, Alberto Ponte and Tyler Whisnand, copywriter Jason Bagley, art director Ryan O’Rourke, senior producer Matt Hunnicutt and associate producer Juliana Montgomery.
Fincher’s support team at Anonymous included executive producer Jeff Baron, exec producer/head of commercials Dave Morrison, head of production Sue Ellen Clair, producer Robin Muxton and production supervisor Patrick Malloy. DP was Emmanuel Lubezki.
Effects house was Asylum, Santa Monica. Sean Faden was VFX supervisor.
Editor was Angus Wall of Rock Paper Scissors, Santa Monica.
Ren Klyce of Mit Out Sound, Sausalito, Calif., served as sound designer. Audio post mixer was Loren Silber of Lime, Santa Monica.
“Mufasa: The Lion King” and “Sonic 3” Rule Box Office For 1st Weekend Of 2025
The Walt Disney Co.'s "Mufasa: The Lion King" claimed the No. 1 spot on the North American box office charts over the first weekend of 2025.
The photorealistic "Lion King" prequel earned $23.8 million in its third weekend, according to studio estimates Sunday. Paramount's "Sonic the Hedgehog 3," which has dominated the past two weekends, wasn't far behind.
"Sonic 3" stayed close with a 3-day estimate of $21.2 million, bringing its total domestic earnings to $187.5 million and helping the overall franchise cross $1 billion worldwide. "Mufasa's" running total is slightly less, with $169.2 million.
In third place, Focus Features' "Nosferatu" remake defied the fate of so many of its genre predecessors and fell only 39% in its second weekend. Horror films typically fall sharply after the first weekend and anything less than a 50% decline is notable. "Nosferatu," which added 140 screens, claimed $13.2 million in ticket sales, bringing its running total to $69.4 million since its Christmas debut. The film, directed by Robert Eggers, already surpassed its reported production budget of $50 million, though that figure does not account for marketing and promotion expenses).
No new wide releases opened this weekend, leaving the box office top 10 once again to holdovers from previous weeks. Several have been in theaters since Thanksgiving. One of those, "Moana 2," claimed the No. 4 spot for Disney in its sixth weekend in theaters. The animated sequel earned another $12.4 million, bumping its global total to $960.5 million.
The Bob Dylan biopic "A Complete Unknown," dipped only slightly in its second weekend, bringing in $8.1 million. With $41.7 million total, it's Searchlight's highest grossing film since Disney acquired the company in... Read More