This spot juxtaposes images of youngsters who grow up to be NFL stars Ladainian Tomlinson and Troy Pomalalu. We see them as both kids and adults–the former images showing their dreams running wild as they run and jump in wonderment, showcasing the athletic prowess which someday will help to make them professional athletes. To see these images intertwined, it feels like fate will bring these two together as professional athletes.
Inevitably we see these two youngsters meet–or more accurately collide–as adults on the football field as Tomlinson is tackled by Pomalalu during a game. A show of sportsmanship after their mano on mano encounter on the field gives way to them as youngsters laughing and playing.
This high impact yet heartwarming spot was directed by David Fincher of bicoastal Anonymous Content for Wieden+Kennedy, Portland, Ore.
The agency team included creative directors Jeff Williams, Alberto Ponte and Tyler Whisnand, copywriter Jason Bagley, art director Ryan O’Rourke, senior producer Matt Hunnicutt and associate producer Juliana Montgomery.
Fincher’s support team at Anonymous included executive producer Jeff Baron, exec producer/head of commercials Dave Morrison, head of production Sue Ellen Clair, producer Robin Muxton and production supervisor Patrick Malloy. DP was Emmanuel Lubezki.
Effects house was Asylum, Santa Monica. Sean Faden was VFX supervisor.
Editor was Angus Wall of Rock Paper Scissors, Santa Monica.
Ren Klyce of Mit Out Sound, Sausalito, Calif., served as sound designer. Audio post mixer was Loren Silber of Lime, Santa Monica.
Future Craft Launches Under The Aegis of EP Johnny Parker; Shop Forges Alliance With U.K.’s OB42
Executive producer Johnny Parker has launched Future Craft, a content production studio which opens with a directorial roster that includes Brennan Stasiewicz, Henry Mason, We the Grimshaws, Kai Kurve, Sune Sorensen, Tim Hamilton, Jennifer Roberts, Little Village, Marcus Lundin, and Shaunoh Wilson.
Parker had been at the helm of production company Hey Baby which after eight years in business has been reimagined as Future Craft, with an expansion into branded content including long-from, experiential and photography alongside and integrated with advertising campaigns. Central to this evolution is Future Craft’s partnership with OB42, a U.K. production shop headed by the sr. management team of Otis Bell and Clancie Brennan. Via their strategic alliance, Future Craft and OB42 will share talent resources and develop projects for both the U.S. and Europe.
Parker said, “Future Craft was built on creating a home for some of the most talented creatives in the industry. Forthcoming global partnerships will redefine the lines between commercial and entertainment storytelling. I can’t wait to usher Future Craft into the here and now.”
OB42’s managing director Brennan said, “Johnny’s reputation in the industry came highly recommended to Otis and I, and we are thrilled to share the same vision. Future Craft’s roster complements our strategy for pursuing more narrative led advertising while leaning into more emotional and human campaigns that resonate with a wider audience. We have already collaborated on numerous productions and look forward to many more.”
Future Craft’s strategic alliance with OB42 and its parent company 42 fosters cross-pollination between advertising and branded entertainment, with a widened talent pool for... Read More