PRODUCTION CO.
Propaganda Films, bicoastal/international. Dante Ariola, director; Neil Shapiro, DP; Colin Hickson, VP of Propaganda Commercials; Roger Zorovich, executive producer; Tim Clawson, head of production; Jeff Tanner, producer. Shot on location.
AGENCY
Wieden & Kennedy, Portland, Ore. Chuck McBride and Hal Curtis, creative directors; Mike Folino, copywriter; Arty Tan, art director; Ben Grylewicz, executive producer; Tamsin Prigge, producer.
EDITORIAL
Red Car, Santa Monica. Rob Watzke, editor; Chris Gipson and Virginie Strub, assistant editors; Elvia Gaitán,
executive producer;
Saima Awan, producer.
POST
Red Car. Adam Lobel, Smoke/Flame artist/online
editor. Encore Santa Monica. Jais Lamaire, colorist.
VISUAL EFFECTS
Blind Visual Propaganda, Venice, Calif. Chris Do,
graphic designer.
AUDIO POST
48 Windows Music and Mix, Santa Monica. Jeff Payne, mixer; Kevin Brookmire,
assistant mixer.
MUSIC
Elias Associates, bicoastal. Jonathan Elias, creative
director; Christopher Kemp, composer; Ann Haugen,
producer.
SOUND DESIGN
Primal Scream, Santa
Monica. Reinhard Denke,
sound designer; Nicole Dionne, producer.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More