Droga5 New York created this “No Bollocks 2013” campaign for New Castle Brown Ale, which includes this spot comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced ads typical of the beer category.
At first we see vintage stills back in the day when Newcastle Brown Ale was a handcrafted brew. However, a voiceover relates that this handcrafting, which began in 1927, was a bit of a “nightmare.” The black-and-white photos turn to color as we enter the modern era where handcrafting is done by giant machines. A parting still shot shows a brewery worker reading the newspaper as he sits next to one of those big machines.
This tongue-in-cheek humor marks the entire marketing initiative which spans TV, radio, digital, out of home and in-bar signage, posters, coasters and QR code tap handle rolling out throughout the year.
Robert Eggers and Willem Dafoe Reunite For “Nosferatu”
When Willem Dafoe enjoys working with a filmmaker, he'll often jump at the chance to do it again.
The list of directors with whom the 69-year-old has worked with more than once is extensive, including Wes Anderson,Yorgos Lanthimos,Paul Schrader,Lars von Trier and, now for a third time, Robert Eggers. "If it's good, you come back," Dafoe said plainly.
The pair spoke about Eggers' adaptation of "Nosferatu" that hits theaters Wednesday, some of the challenges they faced making "The Lighthouse" — their first project together released in 2019 — and the unique relationship that exists between actors and directors.
The interview has been edited for clarity and brevity.
Q: Willem, I read that you called Robert after you saw "The Witch." What did you say?
DAFOE: I want to meet you and I want to know who this filmmaker is.
Q: What is it about him that keeps bringing you back?
DAFOE: Well, if it's good, you come back. When I saw "The Witch," I thought, "Wow, this is a film about a period that I'm not particularly knowledgeable about, but I enter it so easily. This is relevant. It's rooted. It's my story. I'm with these people."
That's quite an incredible trick because a lot of period films, they're always pointing to themselves. They're always sending messages. They're always showing. This had a kind of energy and the kind of physicality and sensuality that I thought, "Who does this? I gotta see this guy." And then I had a wonderful experience in "The Lighthouse" and I played a part that was really fun in "The Northman." So, when he wants to do this passion project and offers me this beautiful role of Professor Von Franz, I say,... Read More