Droga5 New York created this “No Bollocks 2013” campaign for New Castle Brown Ale, which includes this spot comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced ads typical of the beer category.
At first we see vintage stills back in the day when Newcastle Brown Ale was a handcrafted brew. However, a voiceover relates that this handcrafting, which began in 1927, was a bit of a “nightmare.” The black-and-white photos turn to color as we enter the modern era where handcrafting is done by giant machines. A parting still shot shows a brewery worker reading the newspaper as he sits next to one of those big machines.
This tongue-in-cheek humor marks the entire marketing initiative which spans TV, radio, digital, out of home and in-bar signage, posters, coasters and QR code tap handle rolling out throughout the year.
Bill Condon, Jennifer Lopez Unveil “Kiss of the Spider Woman” At Sundance
A lavish, MGM-style musical is not typical Sundance Film Festival fare. But Sunday night Bill Condon brought such a creation—well, part of one—to Park City, Utah, with his adaptation of "Kiss of the Spider Woman," starring Jennifer Lopez.
Audiences broke out in spontaneous applause during the screening for Lopez's song and dance numbers. She plays an old Hollywood screen siren in a movie-within-the movie. The packed Eccles Theater also gave Lopez, wearing a glittery spiderweb themed frock, a standing ovation after the show.
"I've been waiting for this moment my whole life," Lopez said.
The story, which revolves around the conversations between two cellmates in an Argentine prison, was first a novel by Manuel Puig in 1976 and has been adapted for stage and screen over the years. A 1985 film adaptation starred William Hurt and Raul Julia. Hurt won an Oscar for his performance. On Broadway, it won multiple Tony Awards.
Condon wrote and directed this new version, which is seeking a distributor. Diego Luna plays an imprisoned revolutionary Valentin Arregui, whose new cellmate Luis Molina (Tonatiuh) loves movies, celebrity and glamour and enthusiastically recounts the story of a favorite movie musical, called "Kiss of the Spider Woman" to Valentin, giving them and the audience a break from their bleak reality.
While the film has memorable moments of escapist spectacle, it also delves into serious topics of gender identity. Molina tells Valentin that they don't feel like a man or a woman—which Valentin finds odd at first but grows to understand.
Before the screening, Condon said that one of the things the movie is about is "the attempt to bridge the incredible differences that separate us so often." He quoted President... Read More