Droga5 New York created this “No Bollocks 2013” campaign for New Castle Brown Ale, which includes this spot comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced ads typical of the beer category.
At first we see vintage stills back in the day when Newcastle Brown Ale was a handcrafted brew. However, a voiceover relates that this handcrafting, which began in 1927, was a bit of a “nightmare.” The black-and-white photos turn to color as we enter the modern era where handcrafting is done by giant machines. A parting still shot shows a brewery worker reading the newspaper as he sits next to one of those big machines.
This tongue-in-cheek humor marks the entire marketing initiative which spans TV, radio, digital, out of home and in-bar signage, posters, coasters and QR code tap handle rolling out throughout the year.
Review: Director Ben Taylor’s “Joy”
Toward the end of Netflix's "Joy," the muffled cry of a newborn baby prompts a man and woman in a hospital to embrace out of pure bliss. They aren't the parents, but they had as much to do with the birth as the mom and dad.
This charming and winning movie charts the decade-long true story of how the world's first IVF baby was born in England in 1978 — a 5-pound, 12-ounce girl who paved the way for millions more. It's an upbeat, very English affair, mixing sober discussion of endometriosis with chocolate biscuits.
The couple embracing that day were pioneering scientist Robert Edwards and Jean Purdy, a young nurse and embryologist. Together with surgeon Patrick Steptoe, the trio succeeded with in vitro fertilization, a method of treating infertility. Edwards would go on to win the Nobel Prize.
"Joy" has been birthed at a time when science is under threat in America — even IVF — so it's downright inspiring to see plucky, smart scientists working hard to change the world. "What we're doing, it matters," says Steptoe, played with quiet economy by Bill Nighy.
"Joy" is the personal stories of the three scientists — mostly through the eyes of Purdy, a polite lab-coated warrior. "If I hear a commotion, I'm not very good at staying out of it," she says. Perfectly played by Thomasin McKenzie, Purdy is both vulnerable and strong, learning through the process to be a better human. James Norton plays Edwards with charm, self-doubt and calm spirit.
Jack Thorne's script nicely explains the massive pressure the trio faced. IVF may have become common and uncontroversial over the last decades, but back in the late '70s it was experimental and shunned. The Anglican church called it a sin, the newspapers labeled it Frankenstein-ish and other... Read More