Ushering in the season of holiday cheer are six NBA stars decked out in this year's Special Edition Xmas Day Uniforms: Derrick Rose, Kevin Durant, Stephen Curry, James Harden, Steve Nash and LeBron James. All but LeBron face a row of baskets with sleigh bells attached to each net. The players begin shooting balls from three-point distance in a choreographed fashion, each swish producing a different bell note.
Swish after swish, we begin to recognize it's a song they're playing–specifically, the holiday classic "One-Horse Open Sleigh." The emphatic final note (usually shouted as "Hey!") is sounded by an alley-oop by LeBron James.
This concerto of perfectly timed three-pointers promotes the Adidas Winter Court collection worn by NBA players exclusively during Xmas day games. Fans can now purchase the special one-game-only uniforms at nbastore.com.
Jonathan Klein of O Positive directed the holiday spot for Goodby, Silverstein & Partners.
Edelman Global CCO Judy John Named AICP Next Awards Judging Chair
Judy John, global chief creative officer at global communications firm Edelman, has been named as the 2025 AICP Next Awards judging chair. In this role, John has assembled a roster of jury presidents who will, in turn, select judges for all AICP Next Awards categories.
“I’m thrilled and honored to be named AICP Next Awards judging chair,” said John. “I’ve served as a Next jury president, and I know the caliber of work that’s entered and the level of talent judging that work. The Next Awards are special, as they recognize achievements through the lens of boundary-breaking innovations in marketing. Like great art, this work creates awe in the viewer, and reflects the times and culture in which it was created. The fact that the honored work is preserved in The Museum of Modern Art’s Department of Film’s archives for future generations adds a whole other level of significance.”
“Judy’s career in many ways reflects the DNA of the Next Awards, in that she is a globally-recognized expert in creating work using a wide range of techniques, media platforms and content formats,” said Matt Miller, president and CEO of AICP. “Her complete fluency in the current marketing communications landscape makes her an ideal judging chairperson. We’re delighted that she is serving in this role.”
The AICP Next Awards is much more than an awards competition; it’s also a platform for examining work through thought leadership and analysis. The entry deadline for the AICP Next Awards, along with the AICP Show: The Art & Technique of the Commercial and the AICP Post Awards, is Wed., February 26. Details can be found here.
Two new categories are joining the Next Awards this year, for... Read More