A couple meets at a restaurant and begins to engage in mundane conversation. However, the mundane for them is lying to one another. And seemingly with each lie, the man and woman take turns pointing a gun at each other, spinning the weapon’s chamber in which there is a single bullet, and then pulling the trigger. Thankfully we don’t hear the firearm discharge.
The lies include the woman saying she cannot get together that night with him as originally planned because she has to have drinks with a friend at work. “I’ve been blowing her off,” she says, “explaining” why she feels obliged not to back out of the commitment yet again.
What about the following night? The guy would love to but he has to work late.
A series of supered messages sum up the infidelity scenario as the perverse game of roulette goes on.
“You might not hurt anyone by cheating,” reads the first super, referring to having sexual affairs with other partners.
“You might kill them,” reads the next message.
“Be monogamous or be safe. Prevent HIV.”
The last super is accompanied by an MTV-sponsored Web site, staying-alive.org.
The spot was directed by Baker Smith of Santa Monica-based harvest for Young & Rubicam, New York.
The harvest support team included executive producer Bonnie Goldfarb and exec producer/producer Scott Howard. The DP was Eric Treml.
The creative ensemble at Young & Rubicam consisted of creative director/art director Gabe Hoskins, creative director/copywriter Darren Moran, production director Dante Piacenza and producer Tennille Teague.
Editor was J.J. Lask of P.S. 260, New York.
AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires
Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:
Who Needs Los Angeles? We Do.
By Matt Miller, AICP president and CEO
One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.
But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.
The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.
Now is the time when we ALL must support and bolster this community.
Production is needed in L.A., now!
Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More