Young & Rubicam New York has joined forces with MTV EXIT (End Exploitation and Trafficking), Paranoid U.S., music house Black Iris and independent sound designer Brian Emrich to produce a powerful new music video that raises awareness of human trafficking. The song, “When Will I Feel Love,” was sung by Bethany Cosentino of Best Coast.
Titled “Planet Better,” the hauntingly animated video–directed by Edward Salier of Paranoid–highlights the dangers and impact of trafficking for sexual exploitation, particularly of young women.
“The music video tells the story of a girl who is tricked by a man to follow her hopes and dreams across borders in search of a better life,” said Menno Kluin, creative director at Young & Rubicam, New York. “Just like in reality, this journey ends in tragedy. Hopefully we can raise awareness of human trafficking among the general public worldwide, and most importantly, among the young women who are in danger of being exploited.”
The video ends with a grim statistic: “Every year, 640,000 women and children are tricked into slave labor and prostitution with the promise of a better life.” An endtag directs viewers to mtvexit.org to help stop human trafficking.
“Planet Better” is appearing on MTV properties on-air and online around the world. The music track is also available to download on iTunes. Proceeds for the iTunes sales will be directed to anti-trafficking organizations working to rescue and rehabilitate victims of human trafficking.
AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires
Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:
Who Needs Los Angeles? We Do.
By Matt Miller, AICP president and CEO
One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.
But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.
The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.
Now is the time when we ALL must support and bolster this community.
Production is needed in L.A., now!
Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More