Hybrid human/animal creatures inhabit a bar, the initial focus being on a pair of chatty women–an ostrich and a giraffe lass who gossip about a friend who got a nose job for “medical reasons.”
Turns out the cosmetic surgery patient was a rhino whose horn is bandaged.
The ostrich notes that she has no problem with a little customization, which segues to her customizing the giraffe’s glass of water with a shot of MiO flavored energy drink.
Mixed into the action are some humorous exchanges with a crocodile guy and at the very end a hybrid creature who sports quite an atypical boob job.
Directed by the Psyop collective, the spot for agency TAXI, New York, is a mesh of disciplines.
Avoiding the mechanical output that often comes with traditional motion capture techniques, Psyop instead interpreted the live action performances, translating them into the world of the spot. This gave Psyop’s animators creative freedom to sculpt performances and massage comedic timing.
The spot’s lush look is the result of a novel approach to production that effectively dissolves the line between live action and animation.
“Approaching a full CG spot with a live action mentality led us to an entirely new place,” said creative director Eben Mears of Psyop.
Instead of shooting live action video plates on set, Psyop shot high resolution stills. These still images were then projected onto 3D geometry, creating a virtual set into which the 3D characters were later composited.
“There was a huge time savings in doing things this way,” explained Jon Saunders, creative director at Psyop. “We didn’t have to worry about tracking live action plates and getting our 3D cameras to match that movement. We just did all our camera moves in 3D and relied on our team of lighters and compositors to sell the look–which they did with flying colors.”
Blake Lively Is Sued By Crisis Specialist In Latest “It Ends With Us” Litigation
A Texas crisis communications specialist has sued Blake Lively for defamation after the actor pulled him into her legal fight with co-star and director Justin Baldoni over their film, "It Ends With Us."
Jed Wallace and his company, Street Relations, filed the $7 million lawsuit in federal court in Texas on Tuesday. It says he had nothing to do with any campaign to harm Lively's reputation as she alleged in a court filing.
Wallace is not among the defendants in Lively's federal lawsuit against Baldoni, his production company and publicists, in which she alleges sexual and other harassment during the production and a campaign to smear her after it. The crisis specialist is named in the court papers and the New York Times story published on the day the series of legal battles began in December when Lively filed a complaint.
Lively's lawyers said in a statement that Wallace's lawsuit "is not just a publicity stunt."
"It is transparent retaliation in response to allegations contained within a sexual harassment and retaliation complaint that Ms. Lively filed with the California Civil Rights Department," the statement said. "While this lawsuit will be dismissed, we are pleased that Mr. Wallace has finally emerged from the shadows, and that he too will be held accountable in federal court."
In a filing last week in Hays County, Texas, that seeks a deposition from Wallace, Lively alleges he was used by publicists working with Baldoni to weaponize "a digital army around the country, including in New York and Los Angeles, to create, seed, manipulate, and advance disparaging content that appeared to be authentic on social media platforms and internet chat forums."
Wallace's lawsuit says neither he nor his company "had anything to do... Read More